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The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 108
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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics.

Shipping 117
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SMS deliverability: What you need to know

Martech

For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. You need to get your brand and campaigns approved. It’s bad when customers think you are intrusive.

Shipping 128
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AI Visibility Pyramid: How to Improve Your Presence in AI Search

Animalz blog

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR 109
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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 121
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8 Challenges of Scaling Community Management (and How Pros Solve Them)

Hubspot Marketing

If your community devolves into an abusive environment, it will reflect poorly on your brand. But your community members are very much helping drive the ship.” Building a community for a brand, you are kind of the middle man between the brand and the community,” says Qetsiyah Jacobson, community manager at HeyOrca.