Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. What Is Brand Loyalty? Brand loyalty is when consumers consistently choose to purchase products or services from a specific company.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 108

Branding Transform Food Education 108

Neil Patel

JUNE 27, 2025

But most brands burn budget before they see results. Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. I’ve seen ecommerce brands spend $30 to land a $50 purchase.

Price 78

Price eCommerce Advertising Advertisers 78

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed.

Branding 118

Branding Management Price Analytics 118

Martech

JUNE 20, 2025

Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. Yet skepticism remains.

Branding 81

Branding Marketing Mix Health Price 81

Hubspot Marketing

JUNE 26, 2025

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. By creating an ad that rhymed (“Reduced in price.

Non-Profit 94

Non-Profit Branding Health Price 94

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding 80

Branding Price CRM Marketing 80

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. It’s the reason a brand exists.

Branding 92

Branding Customer loyalty Price Communications 92

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. However, this often leads companies to over-invest in performance marketing at the expense of brand building a short-sighted approach that ultimately costs more in the long run. The result?

Whitepaper 97

Whitepaper Branding Performance Marketing Finance 97

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Then, it helps you craft posts about that content in your brand voice. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Vertical Response

JULY 1, 2025

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52

Price Non-Profit Market Research Market Trends 52

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 98

Branding Finance Fashion Health 98

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Analyze sentiment of brand mentions.

Price 123

Price Analytics Influencer Marketing Management 123

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics 114

Analytics Price Management PR 114

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. What were our top posts on LinkedIn this year? and many more.

Analytics 118

Analytics Price PR CRM 118

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 115

Price Real Estate Promotion Food 115

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly But which URL shortener is right for you? How critical is comprehensive data? links Use bit.ly

Price 111

Price User-Generated Analytics Shoppers 111

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results.

Customer 114

Customer Transform Shoppers eCommerce 114

Litmus

JUNE 17, 2025

“ Cynthia Price SVP of Marketing at Validity The engagement–deliverability flywheel Anyone who’s ever tried to calculate marketing attribution knows that marketing doesn’t happen in a vacuum—it’s more of an ecosystem with sometimes unexpected links. Here’s how brands and consultants combine email personalization and segmentation.

Branding 87

Branding CRM Email Marketing Analytics 87

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 75

Branding Influencer Marketing Communications Price 75

Hubspot Marketing

JUNE 2, 2025

Here are five things we did at Gong to build future demand and grow a brand that scaled. How to handle pricing questions without fumbling the deal. Our biggest fans (we called them raving fans) consumed content across multiple channels, deepening their connection with our brand. Measure success like a brand, not just a funnel.

Branding 84

Branding Product Price Product Marketing 84

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I How big is the spam problem? That’s 173,000,000,000 spam emails a day. “The

Price 122

Price Email Marketing eCommerce Place 122

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. YouTube Audio Library Source: YouTube Licensing: Public domain and Creative Commons Pricing: All tracks are free. Some Creative Commons licenses require attribution. Paid plans start at $6.99/month,

Price 21

Price Fashion Energy Place 21

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Transparency and honesty are always the best path to success in the long run.

Price 126

Price User-Generated Product Customer 126

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 105

Influencer Marketing Branding B2C Marketing 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 122

eCommerce Retail Food Price 122

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. When a product becomes a commodity, one brand is as good as another and price is the only differentiator. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 129

User-Generated Price Marketing Marketers 129

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. million in 2005. million in 2005.

Transform 114

Transform Price Entertainment Advertising 114

Buffer Marketing

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. It’s a similar A+ course to help you build your personal brand. You can learn at your own pace.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Hubspot Marketing

JULY 10, 2024

Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. What matters is getting the most bang for your buck, and it’s possible multiple companies may offer very similar solutions at significantly different price points.

Price 131

Price SEO User-Generated Management 131

Backlinko

DECEMBER 19, 2024

Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account. Pricing Keyword Gap is a part of Semrushs suite of SEO tools, and you can try it out with a free plan. Pricing You can use Serpstats free seven-day trial to test out the software. month) Guru ($249.95/month) month) Guru ($249.95/month)

Price 107

Price Non-Profit Advertising Advertisers 107

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month. Starts at $139.95/month

Price 116

Price Key Performance Indicator SEO Analytics 116

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. It aims to create lasting relationships and turn customers into loyal advocates for your brand. Brand loyalty — customers who repeatedly buy from your brand and spread the word to their family, friends, and coworkers.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Niche workshops on platform-specific tactics like TikTok growth, Instagram Reels, and LinkedIn personal branding.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108