Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Transform

Martech

APRIL 28, 2025

CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. The reallocation from search and display highlights marketers prioritizing CTV’s targeting and reach capabilities. CTV is expected to grow another 13% in 2025 to reach $26.6 It is available to IAB members.

Video Marketing

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation.

CRM

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. Content Performance Monitoring and Benchmarking Around 13% of marketing leaders cite content strategy as their top challenge.

eCommerce

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Search Engine Land

OCTOBER 2, 2024

If I were managing a paid search account focused on costumes in these categories, these terms would be a fantastic addition to enhance the account’s effectiveness. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

User-Generated

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. Like blog categories or specific groups of products. Agency: $199 per month.

SEO

Search Engine Land

SEPTEMBER 20, 2024

At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. To put it another way, would a PPC marketer just create one set of ad copy and let it be for years? Sometimes a product could land into two categories that should be tested against each other.

SEO

Hootsuite

OCTOBER 2, 2024

Many social marketers spend more than half of their social media campaign budget on content creation. Likewise, your video production costs will vary significantly depending on whether you shoot quick Reels from your phone or hire an agency. Look for tool categories that align with your most important strategic social goals.

B2C

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. The purpose of an SEO budget is to determine how much money should be allocated to each category. Tracking your performance is essential for any marketing activity, and SEO is no exception. Off-page SEO. Technical SEO.

SEO

Search Engine Land

JULY 17, 2024

It requires more work and disrupts the typical workflow agencies and brands have become accustomed to leveraging. Example An agency partner created a dashboard to monitor the top 100 queries where we rank. Get the daily newsletter search marketers rely on. In contrast, trends offer a less crowded landscape. See terms.

SEO

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. This article covers how to do SEO for your website in 10 digestible steps.

SEO

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management

Hubspot Marketing

JULY 16, 2024

Categorize them into informational, navigational, transactional, general, and commercial categories. Now, as AI isn’t an oracle, I did go back to the Excel file and verified the automatic intent categories for phrases that were in the top 10 in SERP. That’s what copywriter and digital marketer John Paul Hernandez , does. "

SEO

Buffer Marketing

JANUARY 16, 2025

Discover niche markets for your products. Top features : Find trending topics before they go mainstream Discover lesser known markets where your product can be valuable Trend tracking and alerts to know when a product or topic is about to become popular Exploding Topics is a social listening tool dedicated to helping you find trending topics.

Price

Search Engine Land

JULY 10, 2024

Nine out of 20 advertising categories saw month-over-month increases in April. CPMs for upper-funnel metrics were up 15% year-to-date at one agency. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Between the lines. Click-through rates increased 27% in April compared to March.

Advertising

Buffer Marketing

JULY 22, 2024

Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences.   Both marketing agencies (90 percent) and small businesses (85 percent) found Facebook newsfeed ads to be the most effective. What are the benefits of advertising on Facebook?

Advertising

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. Shops in other supported markets link to a product detail page on the sellers website to complete purchases. Add categorization details about the product, like its condition, brand, and tax category. TL;DR Shoppers on Instagram spend more than on other platforms (40.1%

eCommerce

Backlinko

JANUARY 23, 2025

This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston. This agency ranks for 19K different search terms on Googleall driving potential buyers directly to their listings. And your content marketing strategy should revolve around them.

Real Estate

Martech

JANUARY 28, 2025

11, 2024, and we know a few things about the impact on email marketing. These foundational updates, including inbox tabs and AI-powered features, shape how marketers approach the Apple Mail ecosystem. of the email market for our agency’s clients. fall into two main categories: The expansion of AI in email.

Email Marketing

The Drum

JUNE 5, 2025

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises. End of sentence.”

B2C

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Search Engine Land

SEPTEMBER 11, 2024

Less is usually more: Focus on impact over quantity Through years of observing audits produced by various SEO agencies, I’ve noticed a common oversight: many fail to consider the limited resources – time and energy – available to companies. At our agency, we typically weigh these factors accordingly. Processing. See terms.

SEO

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Categories and Examples: Paid Media in the Wild There are dozens of paid media channels, with more emerging every year (LLM interfaces will likely offer paid ads soon, for example).

User-Generated

Set Up

JULY 16, 2025

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. But while most marketers know how much they wish they could spend, far fewer know how much they should. Some marketers use a percentage-of-revenue model—allocating 5 to 10 percent of projected gross revenue to marketing.

Finance

illumin

JULY 16, 2024

The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members. From every corner of the world, advertisers gather to celebrate the very best in creative marketing. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Advertising

Hubspot Marketing

JUNE 17, 2025

LinkedIn might be the most underrated growth channel in marketing right now. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. There are post categories for low, medium, and high.

User-Generated

Hubspot Marketing

JULY 22, 2024

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. This shows Authentique Agency understands and relates to its audience.

Fashion

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. For creators and agencies, connecting YouTube KPIs directly to client goals ensures every video has a measurable impact. Project Management Tools (e.g.,

Transform

The Drum

JUNE 3, 2025

133 trophies awarded across 50 categories at annual B2B marketing event in Naples. and its agency partner VSA Partners won Best in Show at the 2025 ANA B2 Awards for the campaign Not Just the Facts, recognized by judges as the year’s most outstanding example of brand activation in the B2B space. FactSet Research Systems Inc.

Branding

Buffer Marketing

NOVEMBER 22, 2024

  But if you think you might fall into this category, don’t stress — it’s really easy to switch your Instagram account type, no matter how old (or new) it is.  As a marketer building my personal brand across Instagram, Threads, and LinkedIn, a creator account is my account type of choice. 

Law

Martech

JULY 11, 2025

Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Navy : Marketing. Save your annotation. Naming conventions and color strategy Consistency is key.

Analytics

Duct Tape Marketing

JULY 23, 2025

Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift.

Marketers