Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. This model puts data into categories determined by the user’s criteria. Clustering assigns data to categories based on data characteristics. Clustering models.

Analytics 109

Analytics Logistics CRM Customer Journey 109

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Learn more about the state of influencers on this social network.

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Search Engine Land

SEPTEMBER 19, 2023

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Introducing your new category/keywords in the process. Acquire them for your new category. A statement blog post.

New Markets 138

New Markets SEO Energy Inbound Marketing 138

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. CPG and retail are major categories spurring the growth in investment in CTV. Social video. Social video is projected to reach $23.4 Why we care. billion, slightly higher than CTV.

Retail 58

Retail Industry Insights Advertising Advertisers 58

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. And 26% agree that memorable brands take risks with their social content.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 116

Product Transform User-Generated Customer 116

Martech

MARCH 14, 2024

Chatmeter’s Risk Monitoring helps brands monitor and categorize online reviews and social posts to identify potential crises across various risk categories. Net Atlantic’s AI Suite is three tools — Idea Workshop, Email Writer, and Copy Optimizer — in its ListManager program that enhances email campaign creation and optimization.

eCommerce 119

eCommerce User-Generated Retail Promotion 119

Martech

AUGUST 17, 2023

Streaming services bring the major European leagues to stateside fans, providing CTV ad opportunities, as well as social engagement. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. There is a distinct B2B flavor for the top sponsorship categories. Image: SponsorUnited.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Transform 111

Transform User-Generated Health Branding 111

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. The four categories are just the tip of the iceberg.

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Chief Martec

DECEMBER 6, 2022

Is there a martech product you know that is missing or needs its category updated? First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Contribute your suggestions here.

Affiliate Marketing 94

Affiliate Marketing Advertising Advertisers Price 94

Neil Patel

DECEMBER 13, 2022

Organic Social Media. 32% of companies are planning on increasing their organic social media budget. The primary response was because of the Apple IOS changes , and they aren’t able to spend as much as they want on paid social media. There are a lot of different paid ad channels, for this category we looked at the main leaders.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

SEO 91

SEO Shoppers Customer loyalty Product 91

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

CRM 121

CRM Customer Acquisition User-Generated Price 121

Search Engine Land

OCTOBER 20, 2023

In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site. Social media templates or filters. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

SEO 116

SEO Entertainment Product Digital Marketing 116

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Tip: Check out the backlink profile and, if you can, social shares. Even if they say mass media sites with a million categories, that is still beneficial for keyword research.

SEO 128

SEO PR Law eBook 128

Search Engine Land

MARCH 13, 2024

Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for exmaple, tourism, sports, science) or tailor to their content type with the “For You” option. ” Bolarinwa Michael, Social Media Manager at Trameter, added: “Just tried this and it’s mind blowing.

Analytics 116

Analytics Management Search Marketers Marketing 116

Search Engine Land

DECEMBER 6, 2023

Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Data aggregation Use Bing Chat to search for recent news articles, blog posts, social media posts and forum discussions about your brand. See terms.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

DECEMBER 9, 2022

The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics. The company dropped its marketing spend from April 2020 through November 2020, when it reappeared with a strong social media presence.

Advertising 97

Advertising Advertisers Search Marketers Marketing Mix 97

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Sprout Social

JUNE 28, 2023

We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business.

Analytics 102

Analytics Branding Marketing Strategy Management 102

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Search Engine Land

OCTOBER 16, 2023

Below are common channels for manual traffic: If you don't tag these fields per Google's recommendations , GA4 will not be able to group them into its predefined categories, so the traffic will be labeled as Unassigned.

Analytics 143

Analytics User-Generated Digital Marketing Management 143

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Communications 99

Communications Transform Health Management 99

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Popular product categories included childrens apparel, audio equipment and appliances. Processing.Please wait.

Shoppers 127

Shoppers Retail Price Promotion 127

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Search Engine Land

AUGUST 30, 2023

Communicate the official logo (upload light and dark variants and use a transparent background) and the square variant, ensuring it matches what is used on social media profiles and app icons. General Publication category provides another opportunity to inform the Google Knowledge Graph. Visual brand identity with logos.

SEO 143

SEO User-Generated Management Branding 143

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Transform 109

Transform CRM Analytics Social Media Marketing 109

Martech

JUNE 17, 2022

You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily directly interact with along their journey. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Technology category or subcategory.

Customer Journey 128

Customer Journey Analytics Marketing Automation Platform Advertising 128