Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement. SOCIAL MEDIA.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

Martech

APRIL 20, 2022

Having data all in one place in real-time, the meal subscription company can now deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations via its smart CDP.

Transform 98

Transform Customer CMO Customer Journey 98

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

AUGUST 17, 2017

The easiest way to track progress towards strategic goals is to put the goals in the same place as where your team is creating content. –> Review what level your content strategy is at on our content marketing maturity map! Christoph is ScribbleLive’s Vice President of Content Marketing Strategy.

CMO 63

CMO Marketing Plan Content Marketing Digital Marketing 63

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 129

CMO New Technology Marketing Plan Place 129

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. The point is in being where your customers are.

CMO 110

CMO Marketing Marketers Advertisers 110

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats.

Customer 106

Customer CMO B2C Thought Leadership 106

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 80

CMO Key Performance Indicator Customer Journey Marketing Strategy 80

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Source: IBM "Global CMO Study" (Oct.,

Transform 100

Transform Thought Leadership CMO Marketing 100

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 133

Management CMO Marketing Marketers 133

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. As a CMO or marketing leader, it is important to recognize the strategic value of programs and champion their adoption across your organization.

Management 114

Management Product Key Performance Indicator CMO 114

Content Marketing Institute

DECEMBER 31, 2018

Well, would you know that the exact same things hold true for your content marketing plan ? Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi.

CMO 110

CMO Marketing Marketers Education 110

Sprout Social

FEBRUARY 27, 2023

Before you start planning your Women’s History Month marketing, take a long look at your business. Do you have a solid DEI plan in place to recruit more women into positions of authority? Have you taken steps to address the gender pay gap? Is your executive team and board of directors almost entirely made up of men?

Education 134

Education Manufacturing Law CMO 134

Marketing Insider Group

NOVEMBER 15, 2022

It’s not about the individual “super marketer” but the “super marketing team” and collaboration, cross-functional competencies, and enabling marketing to have an inventory of the required competency across this extended team. The marketing equivalent of the “ Theory of Everything ”? So, no top-ten lists this year.

Transform 97

Transform Thought Leadership CMO Marketing 97

Hubspot Marketing

NOVEMBER 16, 2017

It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. For example, check out where BuildFire places their video content, in zone 3: This helps to warm up visitors with basic introductory content on your landing page without overwhelming them. And they get straight to the point.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Indeed, a smile and an extra effort to please that comes from the heart is one of the most effective forms of marketing out there. This position has been dubbed “position zero”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Content Marketing Institute

JULY 10, 2018

Andy Crestodina , co-founder, CMO, Orbit Media . HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Go back to the plan. We go back to the plan: What was the reason we were distributing to that platform in the first place?

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

MAY 31, 2012

And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Half of the attendees reported that they had no formal social media training or enablement plans in place. starts with search terms and topics.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Rock Content

JUNE 17, 2020

Why did it suddenly become a priority for Content Marketing plans around the world? Social media is the perfect place for boosting Content Marketing strategies. It’s the place where you amplify your reach, connect with your audience, and measure visibility. But what exactly does UGC mean?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. As a marketing director: As a marketing director, you likely have a team and a budget already.

CRM 103

CRM Event Marketing Marketing Marketers 103

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The Oh, okay, John Jantsch (15:08): Sure, sure.

Marketing Strategy 94

Marketing Strategy B2C CMO Marketing 94

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

He is currently Global Director of Integrated Marketing for BearingPoint. Tell us a little bit about how you got into B2B marketing and what you like most about it. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Pam Didner

JULY 5, 2020

How to complement ABM with your overall marketing plans? What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.”

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Create a lead scoring system.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Who are you marketing to at each stage?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Content Marketing Institute

SEPTEMBER 20, 2018

While many content marketers know to start with the customer when creating their strategy , many product marketing-driven B2B organizations struggle to start their content planning from that perspective. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

CMO 89

CMO Management Product Customer 89

Neil Patel

FEBRUARY 4, 2021

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It’s evolving, and so must the role of the CMO.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Search Engine Land

JULY 1, 2024

Search is more fractured than ever, so people turn to places beyond Google to find what they need. David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. You can insert search-friendly keywords in several places. Get the daily newsletter search marketers rely on.

SEO 106

SEO PR User-Generated Shoppers 106

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Adobe Experience Cloud Blog

APRIL 9, 2013

A Platform for Marketing Planning and Management. Of course behind every great marketing campaign is great planning. Phil excitedly discusses the next big addition to the Marketo platform is an umbrella for all things planning and management such as budgeting. This functionality is available now.

Product 134

Product Marketing Marketers Transform 134

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145