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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Managing social through down markets requires an additional layer of focus, rigor and empathy. Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take.

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Interview Questions for Hiring a Customer Marketing Manager

Base.ai

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

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Interview Questions for Hiring a Customer Marketing Manager

Base.ai

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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Scaling a high-performing influencer marketing program

Sprout Social

Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt. Most brands dont have a dedicated influencer marketing team. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.