Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Adobe Experience Cloud Blog

APRIL 6, 2018

In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. 85-90% of word of mouth is communicated offline.

Promotion 134

Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

In today’s world, you as a marketer must engage prospects and customers across many different channels, with more content, at exactly the right moment. But to do so, you are likely managing dozens of programs and content assets at any given time. Automatically manages communication frequency.

Thought Leadership 134

Thought Leadership Marketers Marketing Communications 134

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Today’s marketers must go the extra mile and shoot for peak personalization. You need to understand your customers and prospects intimately. When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. This is precisely the idea behind personalized marketing.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Brand style guides.

Marketers 129

Marketers Marketing Management Place 129

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Welcome Software

MARCH 11, 2025

Project manager agent : Ensure projects run on time and budget + can communicate with other agents (eg. Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user.

Transform 52

Transform User-Generated CMO Marketers 52

Animalz blog

JULY 16, 2024

Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Then, in 2019, I made a complete shift to B2B content marketing. This newest role at Island — Head of Content and Comms — has brought on a whole new level of communications experience, which is really exciting.

PR 57

PR Copywriting B2C Place 57

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. 2 out of 3 change management initiatives fail. CMOs need to step in.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. Plans for Success. Channel Enablement.

Product Marketing 133

Product Marketing Product PR Price 133

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Marketing will place all related assets in a single collection.

Product 111

Product Global Marketing Management Digital Marketing 111

Neil Patel

SEPTEMBER 19, 2020

This is essential because it means you can trust your agency to always do what’s best for your customers and your business. This also means your agency will be focused on managing your budget well, so they’re able to generate results for you. Communication guidelines: When and how will their team communicate with you.

eCommerce 138

eCommerce Retail Promotion Shipping 138

Adobe Experience Cloud Blog

JUNE 23, 2017

Once you’ve developed a strategy and identified who you’re looking to build a relationship with, you’ll need to think about how to collaborate with the key stakeholders involved in managing an influencer engagement program. Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”

Social Media Marketing 125

Social Media Marketing Place Management Communications 125

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Step 3: Measure and Optimize.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

JUNE 21, 2019

All the while, they communicate with each other, adapting, and learning as the match goes on. In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey.

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Sprout Social

OCTOBER 11, 2022

Strong executive communication plans are a must for managing brand identity, boosting employee morale and recruiting talent. Collaborate more closely across your marketing team. This content will humanize your brand, resonate with your audience and give your team members a chance to cheer on their colleagues.

Thought Leadership 145

Thought Leadership Education Communications User-Generated 145

Adobe Experience Cloud Blog

MAY 11, 2012

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Thirdly, create the conversation.

User-Generated 115

User-Generated CRM Marketers Marketing 115

Adobe Experience Cloud Blog

MAY 1, 2011

Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. Use technology which communicates across departments.

CRM 109

CRM Marketing Automation Platform Marketers Marketing 109

Martech

JANUARY 31, 2022

Email marketing can cause inbox fatigue.” noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether. Harrison said. “In

Transform 98

Transform B2C Law Customer loyalty 98

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114

Adobe Experience Cloud Blog

APRIL 25, 2018

To muddy the waters even more, organizations are frequently updating their systems and processes, which leads to miscommunication or even worse, no communication at all. Often times, sales and marketing professionals actually think their jobs are harder because of their counterpart’s “incompetencies.”

Health 134

Health Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2013

They expect companies to keep seamless track of their purchasing history, communication preferences, and desires… and they demand that companies use that information to create individual, personalized conversations. Location-aware devices are driving innovation in local marketing with geo-fenced offers, check-in offers, and augmented reality.

Fashion 134

Fashion Marketers Marketing Analytics 134

Sprout Social

JULY 26, 2019

If you’re already pretty familiar, jump down to the Slack for marketing section for additional ways in which to use the platform. Slack is a team collaboration and project management tool. Users communicate in channels denoted by specific hashtags. Slack can also be used for informal communication. What is Slack, anyway?

Communications 111

Communications User-Generated Place Entertainment 111

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. CF Search Marketing. Kirvin Doak Communications.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

Hubspot Marketing

MAY 25, 2017

If Marketing commits to a similar, related numerical goal, it shows that the team is being held accountable in a manner similar to Sales. 2) Communicate, celebrate, and address the achievement -- or lack thereof. Maintaining strong communication regarding how each team is performing on goals boosts transparency.

Communications 145

Communications Place Customer Marketing Strategy 145

Litmus

NOVEMBER 11, 2020

We’ve also asked Lyla Rozelle , our Customer Marketing Manager, and Jaina Mistry , the Litmus Email Marketing Manager, to share their personal insights into helping teams make the most out of their Litmus account. Everyone benefits from Litmus visibility in your project management software.

User-Generated 123

User-Generated Management Email Marketing Communications 123

Adobe Experience Cloud Blog

JUNE 11, 2014

organizations interact with customers and prospects in five or more channels. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” Build Deep, Enduring Relationships with Customers Over Time.

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Base.ai

MAY 3, 2023

Part 1: Managed or Self-serve References ? We had a super-productive reference management roundtable session with some super-productive practitioners, and we want to share some of the great things that were discussed. Q: One of the toughest challenges of Reference Management is the need to work with teams.

Management 52

Management Communications Education Customer 52

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. Customer Relationship Management (CRM). So don’t buy them.

Customer 117

Customer CRM Gen Z Price 117

Sprout Social

AUGUST 17, 2021

Customer experience starts with social media. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social became the go-to channel and a catalyst for keeping the customer journey moving.

Customer 136

Customer Transform Customer Journey Retail 136

Adobe Experience Cloud Blog

APRIL 29, 2011

The good news is that the ability to use analytics to examine the mountains of customer/market data and glean important behavioral and attitudinal insights from it, is also radically advanced today. It better be, when you consider the exponential growth in new information that businesses must manage every day.

Analytics 92

Analytics Manufacturing Management Communications 92

Martech

JULY 25, 2022

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. MAPs and CRMs, while workhorses, haven’t been entirely effective in enabling marketing and sales teams to execute the transition.

CRM 114

CRM User-Generated Marketing Automation Platform Customer Journey 114

Adobe Experience Cloud Blog

APRIL 25, 2012

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation. . Define Your Marketing Process. Gain Sales and Marketing Alignment. Want to stand out?

Whitepaper 94

Whitepaper Marketers Marketing Communications 94