Remove Communications Remove Global Marketing Remove Transform
article thumbnail

Phygital agency NEWU is here to surprise you

Martech

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.

Transform 117
article thumbnail

6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. Social media has proven popular as a channel for customer communication, too. Even if this is you, you can still benefit from the advancements in digital marketing that have come with ecommerce. large follower counts).

article thumbnail

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 142
article thumbnail

The Fast Traack Podcast: Peugeot's Transformative Journey

Traackr

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.

article thumbnail

CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. 5 essential CMO pivots.

CMO 111
article thumbnail

Using AI for content consistency: Dos and don'ts

Welcome Software

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. How Optimizely's industry marketing agent transforms content consistency TL;DR? Basically, keeping your content relevant and consistent Optimizely's Industry Marketer AI agent.

Gen Z 52