Phygital agency NEWU is here to surprise you
Martech
JULY 25, 2024
For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.
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