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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Kotler further defines holistic marketing’s key pillars: Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Why isn’t the existing deck good enough?"

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

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The small B2B marketing team’s guide to ABM

Martech

Marketing teams can choose from various ABM strategies, so it’s important to pick the one that best fits your business goals: 1:1 ABM strategy The 1:1 approach focuses on individual accounts, delivering highly personalized marketing messages and experiences tailored to a single target company.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Respond to comments, share user-generated content and participate in conversations. Create communities (e.g., Take the time to get to know your customers deeper, including their values and what’s important to them.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Neil Patel

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing? past purchases.

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What is personalized marketing and how is it used today?

Martech

What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. Customers want to be treated as individuals, not as users, accounts, or prospects. In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement.