Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. Not getting express promotional SMS content opt-in.

Shipping 127

Shipping Communications Promotion Customer 127

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. True differentiation lies in showing how a product’s unique strengths translate into tangible value. Processing.

Customer 108

Customer B2C Marketing Marketers 108

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches.

B2C 130

B2C Communications Marketing Marketers 130

Sprout Social

JUNE 26, 2025

It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity. money or free products or services) to promote brands must clearly communicate this business relationship to their audience. which states that advertising must be distinguishable as such.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 124

Customer Transform Customer Journey Marketing 124

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Branding 113

Branding Education Thought Leadership User-Generated 113

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Direct sales conversations and promotions. PR and earned media.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. The main types of email campaigns are promotional, informational, and transactional.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Finance 121

Finance Customer loyalty Entertainment Price 121

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 350

Entertainment Communications Health Product 350

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Neil Patel

JUNE 27, 2025

The visuals, how they should be used, the overall voice, and the types of content they want to promote. Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Think about it. Think about the “why” behind your business.

Branding 96

Branding Gen Z Millennials Promotion 96

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Invitations to join your community or customer success stories.

Non-Profit 111

Non-Profit User-Generated Shipping eCommerce 111

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Highlight stories of how your brand supports customers or contributes positively to the community. Processing.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing 121

Influencer Marketing Branding Health Logistics 121

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Choose a platform for your community.

Management 112

Management Promotion Law Market Research 112

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 126

Branding PR User-Generated Health 126

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 112

Customer Health Transform Communications 112

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 124

Transform CRM Communications Management 124

Marketing Insider Group

SEPTEMBER 10, 2024

There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. Plan Your Episodes in Advance Planning your podcast episodes is crucial for maintaining a consistent schedule without the stress of last-minute production. Another helpful strategy is batch recording.

Promotion 124

Promotion Analytics User-Generated Communications 124

Martech

NOVEMBER 14, 2024

This surge led to rapid growth in SaaS platforms, which provided essential communication and project management tools but also created a complex web of overlapping subscriptions. The pressure to meet quarterly earnings drove CEOs and product teams to prioritize growth metrics that could be reported to shareholders.

Customer 122

Customer User-Generated Marketing Marketers 122

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hubspot Marketing

JULY 12, 2024

Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders. Communities are uniquely effective in turning customers into promoters.

Management 141

Management Traditional Marketing Promotion Product 141

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. (Except its usually not that simple.)

Price 103

Price User-Generated Finance eCommerce 103

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 99

Management Marketers Marketing CRM 99

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. How often should they post?

PR 113

PR Gen Z Thought Leadership Communications 113

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Communicate your brand’s mission, vision, purpose and values through all channels and interactions.

Customer 137

Customer Branding Customer loyalty Transform 137

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 124

Branding Social Media Marketing User-Generated Advertising 124

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Customer 115

Customer B2C CMO Customer Journey 115