Communications Promotion Retail 
ConsumerTalk
JULY 8, 2025
Brands that can foster a sense of community and belonging among their customers often see higher retention rates. This article explores various promotional strategies that can enhance consumer loyalty, including social games, loyalty sweepstakes, coupon stacking, and targeted retargeting through email and SMS.
Martech
OCTOBER 15, 2024
Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.
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Martech
OCTOBER 3, 2024
In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?
Martech
JANUARY 10, 2025
You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. ” It’s a common retail tactic that toes the line of propriety.
Litmus
OCTOBER 17, 2024
Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Litmus Email Analytics → A/B testing will help you refine your messaging and identify the emails that convert best, ensuring that your communications remain relevant and effective. Loyalty/advocacy. Reactivation/win-back.
Litmus
SEPTEMBER 25, 2024
An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.
SmartBrief - Marketing
OCTOBER 21, 2024
Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Event marketing is about getting people to attend and promoting your brand, product, or service. Perhaps do a combined promotion with the local café or restaurant. Consistency is key, though.
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