Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 26, 2025

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. . <p The key is knowing where to find them.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hootsuite

APRIL 2, 2025

Read on for tried-and-true marketing methods and examples of brand storytelling from Reynolds and his team at Hilton. Brand storytelling uses a narrative to communicate a message. When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels.

Branding 67

Branding User-Generated Food Transform 67

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Affiliate marketing Dont have the budget for a big social media influencer partnership?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Vertical Response

MAY 25, 2025

Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Regular monitoring through analytics and A/B testing is essential for improving landing page performance and ensuring effective user engagement and conversion rates.

SEO 52

SEO User-Generated Analytics Transform 52

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. The end result?

Transform 142

Transform Customer Customer Journey User-Generated 142

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 52

Branding Customer Customer loyalty Email Marketing 52

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM 52

CRM Price User-Generated Management 52

Hubspot Marketing

NOVEMBER 19, 2020

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit. Download This Kit.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts.

B2C 141

B2C User-Generated Energy Promotion 141

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing?

Key Performance Indicator 126

Key Performance Indicator User-Generated Communications Marketing 126

Martech

SEPTEMBER 21, 2021

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. In-app marketing features can include “push” notifications or ads based on geography (i.e.,

Marketing Automation Platform 135

Marketing Automation Platform CRM User-Generated Analytics 135

Marketing Insider Group

AUGUST 17, 2020

Enhance lead generation opportunities for exhibitors and sponsors. Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Make specific announcements about this in your email communications and on social media.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Localized Reach : Perfect for businesses targeting nearby customers. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine.

Real Estate 63

Real Estate Customer Food User-Generated 63

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Keep communications open.

PR 121

PR Whitepaper Content Marketing eBook 121

Businesses Grow

FEBRUARY 6, 2023

So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Orbit Media Studios

DECEMBER 14, 2021

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.

User-Generated 52

User-Generated Shoppers Product Health 52

Hubspot Marketing

MAY 27, 2022

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90 % of Internet users worldwide.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. What audience you serve.

SEO 114

SEO Branding Entertainment Whitepaper 114

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 122

User-Generated Health B2C Analytics 122

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. There’s no better way to optimize your website than to work with digital marketing experts.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

JUNE 10, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc. I am trained with MarTech content.

Marketing Automation Platform 115

Marketing Automation Platform User-Generated Analytics Communications 115

Hootsuite

APRIL 18, 2022

Your Reels can appear in users’ feeds. Users can also follow hashtags, allowing your Instagram posts with hashtags to appear in their feeds even if they don’t follow your Instagram account specifically. You’ll engage your community. Of course, there’s no need to invent a community or movement from scratch.

Fashion 145

Fashion Food User-Generated Entertainment 145

Customers.ai

NOVEMBER 14, 2024

SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle. Send targeted onboarding sequences, encourage feature adoption, and re-engage customers who might be at risk of churning. Ugh, no thanks.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Neil Patel

FEBRUARY 26, 2021

63 percent of users have clicked on a Google ad. 43 percent of users bought a product after going online and seeing the ad. The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? Tips for Generating Google Advertising Ideas. Let’s find out! Trend Forecasting.

Advertisers 138

Advertisers Advertising User-Generated Millennials 138

Sprout Social

NOVEMBER 11, 2021

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Win new business by generating leads from social and capturing existing contacts’ social interactions. Which integrations are right for my business? . Lead management & CRM.

Management 144

Management Gen Z CRM Shipping 144

Neil Patel

SEPTEMBER 6, 2021

However, the problem with such marketplaces is that they’re often so big that it can be difficult for users to find specialized goods and services. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Your marketing costs get lower while your return on ad spend (ROAS) improves.

B2C 139

B2C Entertainment Non-Profit Transform 139

OnPassive Marketing

MAY 25, 2022

Lead generation websites are a great way to generate quality leads for your business. In this article, we’ll discuss how you can use modern software tools to create a lead generation website that consistently generates quality leads. How To Build A Lead Generation Website That Consistently Generates Quality Leads.

User-Generated 92

User-Generated Target Market Analytics Communications 92

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner.

eCommerce 109

eCommerce User-Generated CRM Law 109