Rock Content

APRIL 25, 2023

They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. That is why copywriting is a pretty significant part of a business’s digital marketing. When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art.

Copywriting 98

Copywriting B2C Transform Product 98

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. Start with Research. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. If youre using Reddit for market research, dont take one comment at face value. Mining real market research data.

Copywriting 72

Copywriting Marketing Marketers User-Generated 72

Businesses Grow

MAY 30, 2023

I think it represents a breakthrough in community productivity and publishing. How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. I guarantee this is one of the most useful and unusual books you will ever own! I am extraordinarily proud of this book. And please check out the RISE community.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 106

Price CMO Marketing Marketers 106

Marketing Insider Group

JUNE 2, 2021

If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Research content marketing courses carefully and choose the one that’s right for you. Why Should I Learn Content Marketing? Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Lynton Web

FEBRUARY 7, 2025

When sales teams can't quickly access product specifications during customer calls, or marketing teams lack visibility into how prospects engage with technical content, the entire organization operates at a fraction of its potential.

Transform 52

Transform Manufacturing Copywriting CRM 52

Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. How To Write a Video Script.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Search Engine Land

MAY 10, 2023

All you need to do is create a product-related prompt. Create product copy Product descriptions are essential in enticing visitors to hit the “Add to cart” button. Enter the requisite prompts and have it generate content for new listings – titles, bullet points, and product descriptions that focus on features and benefits.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. However, those products also cost the most and still have potential downsides. Remember that you should only use AI products for ideas in generating your own work. Plus, you may not have the time or personnel to learn the product and get the full benefit.

Copywriting 97

Copywriting User-Generated Price CRM 97

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 119

Transform Content Marketing Marketing Marketers 119

Sprout Social

NOVEMBER 15, 2021

This constant stream of marketing design and copy examples is the perfect tool for building your inspiration swipe file. Copywriting resources. Strong, concise writing is a foundational skill for marketers of all stripes, especially social media marketers. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Neil Patel

OCTOBER 26, 2020

A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Relevancy: Why do your customers need your product or service? Value: What do your customers have to gain by using your product or service? What is the end benefit of buying/using your product or service ?

Food 142

Food Energy Communications Manufacturing 142

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. In large companies, this is usually outsourced to a research firm managed by an internal staff member with expertise in analytics.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Hootsuite

JANUARY 10, 2024

Read on for our master list of the best AI marketing tools for 2024. Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5.

Price 134

Price User-Generated Copywriting Marketing 134

Sprout Social

AUGUST 30, 2023

For example, social listening can help product teams get ahead of market trends. 97% of business leaders agree that the use of social data to understand market trends will increase over the next three years—something clothing brand River Island is already doing. Are there topics you want to avoid mentioned alongside your brand?

Branding 142

Branding Copywriting PR Promotion 142

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs. Economics Principles.

Retail 114

Retail Marketing Marketers Communications 114

Hubspot Marketing

OCTOBER 16, 2019

For example, if you own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products. In the example below, Tim Cook, Apple's CEO, and other members of his team, give several speeches about new products and updates during Apple's annual innovation event.

PR 143

PR Communications Price Management 143

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Neil Patel

SEPTEMBER 20, 2021

These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. Why do they want to buy your product? An increasing number of businesses are working with people with large social media followings to promote their products.

Advertising 126

Advertising Advertisers Copywriting Law 126

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 125

Analytics Copywriting Communications Market Research 125

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Rock Content

APRIL 25, 2024

It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. What type of product is the right fit for my needs? Here are some tips.

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

JUNE 28, 2023

Sales is a complex process that includes many skills, so be sure to name specific ones , such as product and policy knowledge, the ability to prospect, pitch, and qualify leads, and your research skills. Best for: UX/UI designers, web designers, and product managers.

CRM 116

CRM Digital Marketing Management User-Generated 116

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143

Duct Tape Marketing

SEPTEMBER 26, 2013

Mobile Apps are the Future of Marketing Research. There are many benefits that make mobile marketing research more attractive than traditional forms of research: mobile research is faster, less costly, way more interactive and attracts far more respondents than print and phone surveys.

Shoppers 71

Shoppers Copywriting Market Research User-Generated 71

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. These people are researching a product or service. So the visitor may not want your products, but a page that ranks for the question mark phrase may also rank for the dollar sign phrase.

SEO 114

SEO eCommerce CRM Analytics 114

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

MAY 10, 2024

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. It brings the benefits to the forefront, showing customers how the product or service can enhance their lives. Show how your products or services can make life easier for your consumers.

Branding 105

Branding Transform Communications Copywriting 105

Marketing Insider Group

JUNE 17, 2024

Marketing agencies collaborate with industry professionals to enhance the accuracy of information and address specific audience needs. Understanding Marketing Agencies A marketing agency primarily aims to promote businesses, products, and services through various channels.

Entertainment 79

Entertainment Copywriting Marketing Marketers 79

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. Image Source 5.

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Neil Patel

FEBRUARY 11, 2021

Before diving in, do some market research to ensure there’s an audience for your product. Once you’ve built up a loyal and engaged readership, leverage your audience to sell various products and services. Bloggers, life coaches, copywriters, even Etsy owners need help with tasks. Virtual Assistant.

Real Estate 137

Real Estate Food Price Advertisers 137

Orbit Media Studios

MAY 24, 2023

Values and Culture: It’s important that the agency’s values and culture align with ours for a harmonious and productive working relationship. It suggests that all messages should be reinforced with highly-relevant examples throughout the marketing and sales processes. The prompt is simple. It was a random page.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132