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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Neil Patel

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Even a small boost in loyalty can make a big difference. The solution?

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Are you focusing on valued customers or volume customers?

Martech

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Segment volume customers to identify opportunities to move them into the valued customer category over time. You want to foster brand loyalty or premium positioning in the market.

Customer 109
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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 122
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Brand Loyalty: A Practical Guide for Long-Term Growth

Neil Patel

Often considered brand advocates, these customers stay committed even when you raise prices, go through unpopular product redesigns, or deal with public crises. As a result, brand loyalty goes beyond short-term wins to create long-term growth. What’s the Difference Between Brand Loyalty and Customer Loyalty?

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. We saw an increase in our new customer acquisition rate.

Price 95
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.