Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Retail content is a mixed (shopping) bag.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Hubspot Marketing

MAY 9, 2025

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types.

Market Trends 96

Market Trends Marketing Mix Key Performance Indicator Marketing 96

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 96

Management Marketers Marketing CRM 96

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Win them back with a ‘we miss you’ message.

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

DECEMBER 23, 2024

For example, RedBalloon, Australias top online experience retailer, used Albert AI to optimize its ads and tackle rising customer acquisition costs, which peaked at $50. Consider advanced inputs like new customer acquisition goals and profit data to refine your strategy.

Transform 109

Transform User-Generated Marketing Marketers 109

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. Get MarTech!

Manufacturing 130

Manufacturing Customer Acquisition Retail User-Generated 130

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. Industries that rely on repeat business and customer loyalty benefit the most from relationship marketing.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing.

Food 145

Food Customer loyalty Marketing Marketers 145

Use Insider

MAY 2, 2024

Optimized marketing spend because tailored discounts are only sent to high-value segments. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  When we shifted to D2C, everything fell into our hands.

Shipping 106

Shipping Food Retail Customer Acquisition 106

Use Insider

SEPTEMBER 13, 2024

The Essential Role of Email Automation in Modern Marketing: How AI is Driving Efficiency and Engagement Email automation has solidified its role as a cornerstone in contemporary marketing strategies. It enables businesses to deliver timely, relevant messages with remarkable efficiency and minimal manual input.

Customer 52

Customer CRM User-Generated Transform 52

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Try New Innovative Strategies.

Marketing Strategy 64

Marketing Strategy Key Performance Indicator Marketing Marketers 64

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. They may also be easily lured away by a competitor with a flashy marketing campaign.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. We dive into this further below, so keep reading.

Retail 52

Retail eCommerce Product Transform 52

Econsultancy

DECEMBER 2, 2021

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Martech

MAY 16, 2022

Using email to build strong customer relationships. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She’s able to customize campaigns on Facebook with messaging that’s tied to customer behavior.

Transform 102

Transform CRM Email Marketing Retail 102

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 129

Transform CMO Marketing Marketers 129

Businesses Grow

JANUARY 17, 2024

Temu and Shein are dominating the retail scene, seemingly coming out of nowhere. And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. It’s the second-most downloaded retail app.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The results.

Branding 109

Branding Fashion Retail Customer Acquisition 109

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

SMA Marketing

JANUARY 11, 2024

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. Unlike the cost per customer (CAC), CPA measures the cost incurred to convert leads into paying customers.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Litmus

SEPTEMBER 24, 2024

The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% With the right holiday email marketing strategy , you can score big. Keeping flexibility in mind for your holiday email marketing strategy will pay dividends. With 35.4%

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Neil Patel

APRIL 30, 2021

Offer a minimum free shipping minimum threshold: For example, most online retailers will offer free shipping if you spend a minimum amount. It encourages customers to spend more to meet the requirement. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. What is PPC Advertising?

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Martech

MARCH 26, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are an expert in small-to-medium retailers. How often should a new small-to-medium retailer post on social media? What are the KPIs that the marketing team should be tracking?

Key Performance Indicator 60

Key Performance Indicator Retail Customer Acquisition User-Generated 60

Hubspot Marketing

SEPTEMBER 29, 2022

For example, a B2B software-as-a-service (SaaS) company might choose to focus on customer acquisition and churn, whereas a brick-and-mortar retail company might focus on sales per square foot or average customer spend. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC).

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

CXL

FEBRUARY 3, 2022

Traditional marketing efforts tend to be directed at the top of the funnel (brand recognition, recall, etc.). As such, successful growth marketers must have a broad understanding of a variety of digital marketing strategies and tactics. How to build a growth marketing strategy: Setting off on the right foot.

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. I’d like a product that could be sold at a retail price of less than about USD 50. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? The ideas are just ideas.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Don’t reserve personalization for existing customers and those you have data on.

User-Generated 107

User-Generated Real Estate Price Retail 107