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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns.

Health 97
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A Complete Guide to TikTok Marketing Strategy

Power Digital Marketing

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. A recent survey from McKinsey & Co.

Retail 98
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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 111
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Gen Z Business Spotlight: Chamberlain Coffee

Hubspot Marketing

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 135
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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Audience acquisition and loyalty. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity.

Gen Z 122