Martech

SEPTEMBER 27, 2024

This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. Ads placed in environments relevant to the target audience are more effective at driving engagement, increasing brand loyalty and leading to higher conversion rates.

Advertisers 129

Advertisers Advertising Branding User-Generated 129

Scoop.it!

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. The more places you publish the content, the better. The post The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty appeared first on Scoop.it

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Hootsuite

NOVEMBER 7, 2024

A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. That means developing rewards programs that recognize their loyalty. 3 brand loyalty examples (and what you can learn from them) 1.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start.

Content Marketing 124

Content Marketing Transform User-Generated Marketers 124

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 115

Whitepaper Thought Leadership Marketers Marketing 115

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Segment volume customers to identify opportunities to move them into the valued customer category over time. Offer limited advocacy , rarely promoting the brand unless theres an issue.

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Martech

MARCH 5, 2025

They blend ecommerce convenience with in-store expertise, letting customers try on frames in real life while enjoying digital features like virtual try-ons. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos.

Branding 88

Branding Retail eCommerce Customer loyalty 88

Hootsuite

OCTOBER 22, 2024

And hey, creating a great place to work has many other benefits. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). We’ve got a free template for you to create an employee social media policy or check out examples from other companies.

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Sprout Social

OCTOBER 10, 2024

As the leading platform for B2B marketing, it’s also an excellent place to source leads. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Social media is an incredible resource for competitive intel.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Vertical Response

SEPTEMBER 1, 2024

This ongoing communication helps to foster a stronger relationship with your audience and can lead to higher levels of engagement and customer loyalty. Transactional Emails Transactional emails are automated messages triggered by specific customer actions, such as signing up or making a purchase.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Martech

OCTOBER 11, 2024

You might already have the foundation in place without realizing it. Imagine using AI to predict what a customer will need before asking for it and then delivering that experience instantly through edge-enabled interactions. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 74

Customer loyalty Retail Finance Shoppers 74

Hootsuite

OCTOBER 18, 2024

Here are 9 tips to get started with this often weird and wacky place. Reddit posts can tell you what your target audience wants most, why past customers stopped using your product, and what made people buy from you in the first place. Trust = builds customer loyalty. With social listening. Community = builds trust.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Hubspot Marketing

JUNE 10, 2025

63% of marketers told me their primary place of employment invests in inclusive marketing. Challenges and Barriers of Inclusive Marketing Marketers whose primary place of employment doesn’t practice inclusive marketing are unsure what’s stopping them from implementing it. 37% say there isn’t investment or they’re unsure if there is.

Fashion 90

Fashion Marketers Marketing Advertising 90

Duct Tape Marketing

AUGUST 30, 2024

If I were to give marketing strategy an emotional definition, it's how you will place the flag in the sand to say, “Here's how we're going to dominate.” Our past customers are often our best customers. Did you know 80% of a company's revenue comes from just 20% of its existing customers?

Marketing Strategy 89

Marketing Strategy Customer Journey Marketers Marketing 89

SocialPilot

SEPTEMBER 5, 2024

Addressing your audience by name, acknowledging their preference in a customized manner, and tailoring your response to their specific needs can significantly boost engagement. Our data shows that travel agencies can increase customer loyalty with personalized interaction.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Backlinko

FEBRUARY 7, 2025

Check this data against factors like perceived value and customer loyalty. What changes have they made to their plans in terms of price point and capabilities? I analyzed each groups varying tactics, strengths, and vulnerabilities. Collect intel about competitors pricing models to optimize your pricing structure.

Price 93

Price Customer loyalty Food Market Research 93

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. They’ve used heatmaps to identify high-engagement areas and place their opt-in forms strategically. Can email list growth hacks improve customer loyalty? The result?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

SocialPilot

MAY 8, 2025

Leverage SocialPilots social media analytics tool to get audience insights from different platforms in one place. Plus, customize or select from the pre-existing templates to create a report that you can schedule for easy sharing with stakeholders. Struggling to keep up with customer DMs and comments across multiple platforms?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Sprout Social

FEBRUARY 11, 2025

One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. Evangelism and customer loyalty Those old marketing adages, The best advertising is word-of-mouth and Its easier to keep a customer than acquire a new one, ring true when measuring brand love.

Branding 84

Branding Health Education User-Generated 84

Vertical Response

MAY 18, 2025

Placing important information above the fold ensures it gets seen. Its often placed at the top of the email. By consistently appearing in your subscribers inboxes, you keep your brand top-of-mind, which can lead to higher engagement and customer loyalty. One of the primary advantages is increased brand awareness.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. You might also add links to your social media accounts or blog, so new customers can find other ways to engage with your brand.

Shipping 144

Shipping eCommerce Customer loyalty Shoppers 144

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. By proactively managing your online reputation, you can safeguard your brand’s integrity and maintain customer trust.

Management 89

Management User-Generated Price SEO 89

Customers.ai

OCTOBER 21, 2024

For example: Condition 1: Placed Order at least once over all time. Condition 2: Placed Order at least twice over all time. You can also refine the trigger to ensure the flow only starts when they place another order or hit a specific event related to shopping. Choose Placed Order as the primary metric. Repeat Shoppers”).

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty. Total value.

Branding 105

Branding Customer Customer loyalty Price 105

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI. Now is the time to refine your approach, experiment with new strategies and solidify your place in this thriving digital ecosystem.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 124

Customer Non-Profit Customer loyalty Transform 124

SocialPilot

FEBRUARY 2, 2025

Save time with a tool like SocialPilot Reviews that lets you manage all the reviews in one place, send personalized responses faster, and leverage draft humanized AI responses when youre stuck. can go a long way to build customer loyalty and leave a lasting positive impression. Work Smarter, Not Harder.

Energy 104

Energy Management Customer loyalty Customer 104

Sachs Marketing Group

APRIL 30, 2025

Community outreach programs are an excellent and unique way to provide services to various groups or causes, increase brand affinity, and maintain customer loyalty. By engaging in community outreach, businesses can demonstrate their commitment to social responsibility, thereby enhancing their brand image and attracting more customers.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketers Marketing 52

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

JANUARY 31, 2022

Build a customer loyalty program. Create a better customer experience. Doing so might help them create new deals they can market to customers or appeal to those interested in only buying a little at a time. Build a customer loyalty program. Create new customer profiles.

Customer loyalty 109

Customer loyalty Price Marketers Marketing 109

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Request a Demo. Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Customer loyalty Transform CRM 145

Marketing Insider Group

OCTOBER 1, 2024

While instinct has its place, it can lead to inconsistent results. Once the sale was complete, the customer relationship often ended. The goal isn’t just to make a sale but to foster long-term customer loyalty and engagement. Today’s marketing leaders recognize the value of building communities around their brand.

CMO 78

CMO B2C Marketers Marketing 78

Neil Patel

DECEMBER 18, 2020

It made it easy to shop from many different stores, all in one place. With Shopkick, you can be assured of driving customer loyalty. As you probably know, customer loyalty is a major ingredient for growth, particularly in a competitive market. What made the Wanelo app so popular? The answer is simple.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145