Remove Customer loyalty Remove Retail Remove User-Generated
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it? Create communities (e.g.,

Customer 138
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 114
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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 94
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. For retail brands, social commerce opens up a new pathway to purchase.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

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How Social Media Impacts Business: Real Examples & Insights

SocialPilot

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.