Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 107

Management Food User-Generated Customer Acquisition 107

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Achieve a 90% customer satisfaction score (CSAT).

User-Generated 70

User-Generated CRM Customer Acquisition Partner Marketing 70

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 135

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 135

Econsultancy

DECEMBER 2, 2021

Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect. So, how are marketers investing in data management? Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 135

Gen Z Pharmaceutical Customer Acquisition Marketing 135

Hubspot Marketing

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Teams also need to be comfortable with customer service, as social media teams will be the ones responding to customers who engage through social media tags or posts.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Duct Tape Marketing

SEPTEMBER 25, 2015

Acquire Your First 10 Customers and Use What You Learn to Acquire 100 More written by Guest Post read more at Duct Tape Marketing. Startup marketing is the most creative marketing genre. No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords.

Customer 78

Customer Logistics Customer Acquisition Price 78

CXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability. Take Asana.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. Segment creation.

Retail 120

Retail Shoppers Customer Acquisition eCommerce 120

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. By ignoring non-branded terms your searchers use, you’re losing customers to competitors. This can only happen by targeting the right queries.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 120

Analytics Product Automobile Customer Journey 120

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Hubspot Marketing

OCTOBER 6, 2022

An organization with a functional org structure, for instance, would group all of the marketers together in one department, group all of the salespeople together in a separate department, and group all of the customer service people together in a third department. Download this Template. Download this Template. Download this Template.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce?

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Content Marketing Institute

DECEMBER 5, 2017

It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We We can also email it out to our customer base,” he says. Widen: Online courses bring higher customer retention rate. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Search Engine Land

FEBRUARY 2, 2023

This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable. In a nutshell, product management is a discipline of solving problems leading with customer empathy. to be SEO-friendly.

Product 89

Product SEO Customer Acquisition eCommerce 89

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. They make sure marketing efforts align with revenue goals.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Once you understand this, you will need to decide who your exact audience for your social campaigns will be.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Sprout Social

OCTOBER 6, 2020

“Whether a job-seeker is actively or passively looking for a new opportunity, Glassdoor is the prime destination for getting the inside scoop into what it’s like to be an employee at your organization,” said Glassdoor’s Lead Product Marketing Manager Sophia Fox. Eric Pettit Senior Director of Product Marketing at Glassdoor.

Branding 123

Branding Management Customer Acquisition Promotion 123

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Create a Product Need.

User-Generated 107

User-Generated Whitepaper eBook Partner Marketing 107

Hubspot Marketing

JANUARY 7, 2024

Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong. Email marketing uses a single channel to reach current and potential customers through creatively-written emails and digital promotions. This role helps to connect customers, employees, and stakeholders.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.

Acquisition Marketing 76

Acquisition Marketing Customer Acquisition eCommerce Analytics 76

Lusha

MAY 9, 2023

But when sales and marketing overcome their differences and learn how they can best work together, they’re a total power couple. Organizations that make sales/marketing alignment a priority are almost three times more likely to exceed their targets for new customer acquisition and are 67% more efficient at closing deals.

Customer Acquisition 52

Customer Acquisition Marketing Marketers Communications 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Litmus

SEPTEMBER 24, 2024

Maniology: Automating with a browse abandonment flow Meeting subscribers where they are in the customer lifecycle can make a significant impact—especially with email automation as part of your strategy. Email marketing agency CodeCrew worked with Maniology to revamp their browse abandonment series. Cleaner layouts?

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Lusha

NOVEMBER 16, 2022

Some might say when the customer makes the first payment. If the customer forgets that your software exists after the first month, and turns to churn, then it’s not exactly the sale that you’ll love telling your CEO about. It costs a lot less to expand sales to current customers than it does to attract new ones.

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience.

Price 98

Price Finance Marketing Strategy Product 98

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Jay Baer (11:11): This is Jay Baer marketing and customer experience, author, advisor, and expert.

Real Estate 90

Real Estate Price Marketing Marketers 90

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may sell via their website, in stores or through third parties.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

APRIL 27, 2022

7:58] What are some other places along the customer journey that you think groups or communities fit that maybe people aren’t thinking of? [12:31] I would say, fundamentally, you know, we talk about product market fit. The product works incredibly well. John Cantarella (06:23): You know, it's a, it's a great point.

Transform 76

Transform Customer Journey Place Management 76