Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer 117

Customer Food Manufacturing Promotion 117

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Customer Journey 97

Customer Journey Customer Social Media Marketing User-Generated 97

SMEI

JANUARY 12, 2024

Graduate Group at TDTU Ton Duc Thang University, together with SMEI Vietnam, would like to thank the guests, organizers, and students for contributing to the success of the Course 22 SCPS TM and SCPM TM International Certificate Award Ceremony, the high quality program, majoring in marketing at Ton Duc Thang University.

Marketing 221

Marketing Marketers Management Market Research 221

Rock Content

OCTOBER 27, 2015

Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. Further, website conversion rates are almost 6 times higher for content marketing adopters versus non-adopters. We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences.

Market Research 98

Market Research Content Marketing Marketing Marketers 98

Martech

SEPTEMBER 13, 2021

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. This is inherently challenging when trying to maintain a long-term relationship with a customer. The right tool for the job. Sales intelligence as a category.

Customer 101

Customer Branding User-Generated Millennials 101

Digital Marketer

NOVEMBER 14, 2022

That’s the majority of the world’s population within reach of any and all of your marketing efforts. Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. Even a small B2B business might look to LinkedIn to connect with existing customers and to generate leads.

Customer 78

Customer User-Generated Analytics Price 78

Hootsuite

JUNE 6, 2024

They enable businesses to understand what their customers are saying about them in real-time. Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. This data can then inform marketing. What is social media monitoring?

Management 99

Management Place User-Generated Health 99

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. And who’s on the ground, interacting with customers? This makes them key players in the boardroom, being considered the voice of the customer at the leadership table.

Customer 134

Customer Thought Leadership Analytics Finance 134

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps of marketing create the foundation for any effective marketing strategy. Place: Where and how customers access your product to purchase it. Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. They are: Product: The actual product or service you offer for sale.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

illumin

MAY 9, 2024

Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers. Brand lift refers to the measurable rise in consumer perception of a brand after a marketing campaign. Each metric offers an insight or indication on how your brand or product is perceived by customers.

Advertising 96

Advertising Advertisers Branding Market Research 96

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%).

Social Media Marketing 115

Social Media Marketing Marketing Marketers Market Research 115

Neil Patel

DECEMBER 14, 2021

Paid media was a notable growth area, with a 372 percent increase in managed paid media budgets. Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. Read Waterdrop’s full case study. Contentful.

Customer 92

Customer Finance Fashion SEO 92

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 124

Social Media Marketing Marketing Marketers Influencer Marketing 124

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media Marketing 102

Social Media Marketing Key Performance Indicator Influencer Marketing Management 102

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 90

Transform PR User-Generated Industry Insights 90

Martech

JUNE 11, 2024

Companies grapple with managing and retrieving relevant information from vast data volumes. Data: The foundation Specific pain point Managing the sheer volume and variety of collected data is overwhelming. This comes through customer feedback, market research and monitoring trends.

Analytics 80

Analytics Transform Whitepaper User-Generated 80

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Transform 105

Transform CRM Marketing Marketers 105

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data.

User-Generated 140

User-Generated CMO Marketing Marketers 140

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Law 88

Law Management CRM Education 88

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 92

CRM Digital Marketing Management User-Generated 92

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 97

Marketing Strategy Manufacturing PR Marketing 97

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 112

Transform User-Generated Analytics Market Trends 112

Martech

NOVEMBER 15, 2023

“Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers 107

Shoppers eCommerce Shipping Retail 107

Martech

MAY 19, 2022

At a macro level, let’s break down what’s happening: The B2B buying-selling process is now predominantly digital and remote , with buyers conducting up to three-quarters of their research before engaging a B2B sales pro. At the same time, economic and customer consumption models are shifting.

Management 110

Management Market Research Price Product 110

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Products selling swiftly typically earn higher scores, signaling market appeal. Customer insights Valuable insights gathered from customer reviews and ratings are indispensable.

Product 100

Product Transform Price Market Trends 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. It’s a beautiful thing when our employer is the data source.

Place 110

Place Content Marketing Non-Profit Whitepaper 110

The CMO Survey

SEPTEMBER 13, 2022

reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic.

CMO 130

CMO Analytics Marketing Marketers 130

Adobe Experience Cloud Blog

APRIL 11, 2013

Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. So how can you make sure that you are maintaining your customer relationships? A lunch date with the Account Manager: I’ll be in San Francisco in 2 weeks.

Email Marketing 121

Email Marketing Marketing Strategy Customer Finance 121

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 108

User-Generated Market Trends Digital Marketing Market Research 108

Martech

OCTOBER 23, 2023

Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Transform 113

Transform Pharmaceutical B2C Event Marketing 113

Rock Content

MAY 1, 2024

Although every marketing expert will naturally have their take on the end goals of a marketing campaign, most experts agree on the validity of the seven functions of marketing. The functions of marketing encompass activities aimed at identifying, satisfying, and retaining customers while achieving organizational goals.

Finance 52

Finance Price Marketing Marketers 52

SMEI

MARCH 10, 2022

What marketing strategies are working best for them? By understanding your competition, you can develop a marketing strategy that will help you stand out from the crowd and attract new customers. A good way to perform research is to include competitive research in a SWOT analysis. Free Marketing Guide.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 87

Price Market Segmentation SEO Market Research 87

Hubspot Marketing

NOVEMBER 30, 2022

Learn about your customer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Transform 104

Transform Manufacturing Pharmaceutical Analytics 104

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 103

Real Estate Manufacturing Transform Finance 103

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Customer acquisition cost (CAC) is how much a company has to spend to get a new customer. A/B testing (52%).

Customer Acquisition 109

Customer Acquisition Direct Mail User-Generated Influencer Marketing 109