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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 138
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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Trust is imperative to sustain consumer loyalty, so this should be a big focus.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Trust is imperative to sustain consumer loyalty, so this should be a big focus.

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How to transform martech and multichannel marketing for the AI era

Martech

In a somewhat ironic twist, marketing leaders are faced with a choice of how to respond: rebalance budgets for growth and ROI through media or purchase more technology to make effective use of the tools they already own. In that case, you just need to execute and iterate your strategy, developing it for your market. If so, how fast?”

Transform 128
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 121
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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. routinely outperforms competitors with teams ten times their size. Want to understand how different segments might react?

Transform 123
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Unlock the real value of genAI in martech

Martech

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Effectiveness benefits include: Personalization.