Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Customer

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. They’ve likely already inquired about your offering, requested pricing info, and used your free trial. One week, you write blog posts.

Customer

Hubspot Marketing

JULY 25, 2024

Since then, chat has been one of our most valuable channels for driving customer satisfaction and acquisitions. We also believed that this strategy would free up our human agents to focus on more complex inquiries and high-intent customers. This simple change ensured that users could instantly connect with our sales and support teams.

Customer

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Advertisers

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Not listed. Paid plans start at $6/month/channel.

Price

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer

Neil Patel

JUNE 27, 2025

Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. Dynamic product ads and custom audiences work well. Performance dips when ads go stale. Swap creative every 7–10 days. Want real data?

Price

Welcome Software

MARCH 12, 2025

Its pricing model is based on product usage, meaning the more you grow and the events you track, the more you pay. We'll examine Mixpanel pricing in detail and consider why teams might choose Mixpanel or more affordable alternatives. How does Mixpanels pricing work? Is it worth the cost? Or are other tools more comprehensive?

Price

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. People still want great products, fair prices, convenient access, and compelling reasons to buy. But price , place t, and promotion miss the mark.

Price

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. Customization. Does the tool offer good customer support and resources for set-up, implementation, and troubleshooting? Pricing: Custom 2. Pricing: Custom 4.

Price

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. Easy, right? Except its usually not that simple.)

Price

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Price: The buff.ly

Price

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. tips custom-made for your unique audience!)

Analytics

Martech

SEPTEMBER 26, 2024

So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. But increased efficiency alone won’t ever justify AI’s price.

User-Generated

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO

Hubspot Marketing

JULY 12, 2024

Khoros Khoros is customer engagement software that allows you to build, host, and manage an online community. out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. out of 5 Price: The Community plan starts at $41/mo.

Management

Martech

AUGUST 19, 2024

There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price.

Price

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Price

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Pick an industry that best describes your business.

Analytics

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price

Hubspot Marketing

NOVEMBER 7, 2024

The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.

Inbound Marketing

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Upload custom data for monitoring trends.

Price

Hubspot Marketing

APRIL 7, 2025

In this post, I explore what autonomous agents are, what they can do for you and your customers, and how to implement one at your organization. Roz immediately begins adapting to her new environment and searching for a customer. Gartner predicts that agentic AI will solve 80% of customer problems by 2029.

Customer

Hubspot Marketing

NOVEMBER 13, 2024

Signals That Tell Ecommerce Customers a Brand Is for Them 1. When they see themselves represented in the models you use, in your customer testimonials, or even imagery of your team, they receive a signal from you that communicates “people like me belong here.”

eCommerce

Backlinko

JULY 19, 2024

Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 An Enterprise solution with custom pricing is also available. Where you can build custom dashboards that blend ranking data with metrics from Google Analytics, Google Ads, and more.

SEO

Hubspot Marketing

JULY 10, 2024

Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. What matters is getting the most bang for your buck, and it’s possible multiple companies may offer very similar solutions at significantly different price points.

Price

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Competitors who move faster can capture market share and secure customers you could have had.

Marketers

Hubspot Marketing

OCTOBER 18, 2024

Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Venues in major markets have a price tag to match. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event.

Event Marketing

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. Why we care. Benchmarking for CX. Multichannel feedback collection. Many integrations.

Price

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool?

Analytics

Martech

SEPTEMBER 13, 2024

Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale. A good rule of thumb is to ask if a customer needs to read this email now, and how they will benefit if they do. Remember, you don’t want to dilute any promotions.

Email Marketing

Hootsuite

NOVEMBER 28, 2024

The opportunity is two-fold: Easy purchasing for customers, and fast, low-cost results for your company. A lot of users come to the platform to shop, meaning you can attract and convert customers, and hopefully drive sales,” she adds. The strategy? One-of-a-kind, trackable links attached to Pins. D’Loraine is aligned. “A

Gen Z

verse.ai

DECEMBER 18, 2024

How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In todays ever-evolving, highly-competitive landscape, its crucial to stay on top of current trends in customer engagement, preferences, and behavior. This points to the massive importance of 24/7or after hourslead coverage.

Customer