Hubspot Marketing

OCTOBER 1, 2024

Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero. But when you care about what you’re selling, Hawkins says, your customers can feel it. Your customer is the hero. Your customers, the people you're trying to draw in… The story needs to be about them."

Customer 129

Customer Promotion Product Branding 129

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 127

Customer Transform Customer Journey Marketers 127

Martech

JANUARY 20, 2025

Metrics are a polarizing topic in customer experience. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES).

Customer 126

Customer Promotion 126

Martech

NOVEMBER 14, 2024

When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. What began as an effort to improve customer experiences gradually devolved into a race that compromised ethical standards in pursuit of bottom-line growth.

Customer 126

Customer User-Generated Marketers Marketing 126

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 112

Customer Food Transform Health 112

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 116

Customer Health Transform Communications 116

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

Customer 112

Customer B2C Marketers Marketing 112

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 130

Customer Transform Customer loyalty Marketers 130

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 104

Customer Customer Journey Customer Acquisition Management 104

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Want to ask your own question of MarTechBot? Give it a try.

Customer 107

Customer Whitepaper Thought Leadership Customer Journey 107

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Trade Press Services Newsletter

FEBRUARY 6, 2025

A regular newsletter attracts potential customers or clients who want to learn from your expertise. This practice will expose new readers to your brand and provide another touchpoint with current and potential customers. Promote your newsletter. Generate leads. Include calls to action to convert interested readers into leads.

Thought Leadership 217

Thought Leadership Digital Trends Promotion Branding 217

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 102

SEO Customer Real Estate User-Generated 102

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Dove, for example, is a brand that promotes real beauty standards. Take Spotify, for example. The result?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. However, by following the right strategies, creating content that converts potential leads into customers can be achieved with relative ease.

Promotion 264

Promotion Product Customer Branding 264

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers. Promotional emails sent to unengaged customers. Customers love them because they show their behavior.

User-Generated 126

User-Generated Promotion Customer Journey Email Marketing 126

Trade Press Services Newsletter

JULY 11, 2024

By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Think of influencers as partners rather than merely promoters. Elongated Sales Cycle B2B purchases typically involve multiple stakeholders and a long sales cycle.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Trade Press Services Newsletter

MAY 1, 2025

Identify how visitors will find information, engage with your brand, and convert into leads or customers. Collect Feedback Before and After Relaunch Before your public relaunch, gather feedback from trusted stakeholders, customers, and colleagues. Promote Treat your website relaunch like the major initiative it is.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customer loyalty 87

Customer loyalty Customer Price Retail 87

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. 42% unsubscribe due to excessive promotions with few valuable offers. The post Why Your Best Marketing Channel Is Driving Customers Away appeared first on Litmus.

Gen Z 65

Gen Z Millennials Customer Retail 65

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. Promotional SMS messages communicate a special offer or a new product to consumers.

Shipping 130

Shipping Communications Promotion Customer 130

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 113

Price Real Estate Promotion Food 113

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. Limited to four per customer." KFC was limiting the promotion.

Promotion 132

Promotion Advertising Advertisers User-Generated 132

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. Benchmarking for CX. Multichannel feedback collection. Many integrations.

Price 121

Price Promotion Management Customer 121

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

Email Marketing 137

Email Marketing Marketers Marketing Promotion 137

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Engage Niche Audiences Bluesky’s decentralized structure lets you target specific communities through custom algorithmic feeds. Register for SMEI's Bluesky Social Starter Pack Promotion Complete and submit this form.

Transform 149

Transform Marketers Marketing Promotion 149

SocialPilot

DECEMBER 23, 2024

Suggest a series of social media post ideas spotlighting (our) customer testimonials and stories. ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Develop a post showcasing a customer success story with our [product/service].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

Retail 130

Retail Shipping Shoppers Promotion 130

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Marketing Insider Group

MAY 28, 2025

No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. One effective tactic is using custom vinyl window decals. Regularly post engaging content showcasing your in-store experience, special promotions, and customer testimonials.

Retail 102

Retail Shoppers Promotion Place 102

Martech

FEBRUARY 6, 2025

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. IT, operations, legal and customer brand) for dismantling them. You are uniquely positioned to lead this effort as someone who: Works across multiple customer-facing channels.

Marketers 123

Marketers Marketing Promotion Customer 123

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Market Research 120

Market Research Promotion Customer eCommerce 120

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Even the non-promotional content can help achieve this goal.

Whitepaper 121

Whitepaper Promotion Email Marketing Education 121

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. Is it creating false matches between customer IDs and behavior like abandonment or order confirmations? Do you really want to worry your customers? It’s notoriously thin. Deception can erode trust.

Copywriting 135

Copywriting Law Shipping Fashion 135