Martech
JANUARY 23, 2025
Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers. Why is this audience segment suddenly buying five times more toothpaste than the average customer? Whats the ROI of this campaign? Processing.
Martech
OCTOBER 3, 2024
That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.
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Hubspot Marketing
OCTOBER 1, 2024
Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero. But when you care about what you’re selling, Hawkins says, your customers can feel it. Your customer is the hero. Your customers, the people you're trying to draw in… The story needs to be about them."
Martech
OCTOBER 15, 2024
And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.
Advertiser: ZoomInfo
To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.
Martech
JANUARY 20, 2025
Metrics are a polarizing topic in customer experience. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES).
Martech
NOVEMBER 14, 2024
When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. What began as an effort to improve customer experiences gradually devolved into a race that compromised ethical standards in pursuit of bottom-line growth.
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