Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 142

Gen Z Product Retail Millennials 142

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. Why we care. Launching soon?

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Product photos and promotions. Shoppable Instagram tools.

Gen Z 131

Gen Z User-Generated Shoppers Real Estate 131

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram. Over the last year, many brands have pivoted to emerging Web3 platforms.

Gen Z 125

Gen Z Fashion eCommerce Influencer Marketing 125

Sprout Social

MARCH 31, 2022

Popular among ecommerce brands, Reels are typically used to: Show off products in action. Highlight collaborators and influencers. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. Availability.

Gen Z 141

Gen Z Entertainment Law Fashion 141

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Spiralytics

FEBRUARY 21, 2023

One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. Gen Z (18 to 24 years old) accounted for 421.1 million users, or 39.8%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 122

Direct Mail Gen Z Fashion Manufacturing 122

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Referral marketing strategies If you’re looking to get started with referral marketing, there are a few core concepts you should understand.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. A great way to reach more users is to work with influencers in your niche.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hubspot Marketing

APRIL 21, 2023

FSAstore.com’s Site Navigation Every marketer will have to focus on conversion at some point. Problem FSAstore.com is an ecommerce company supplying home goods for Americans with a flexible spending account. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Hootsuite

OCTOBER 22, 2019

If you’re planning to incorporate Influencer marketing into your strategy, Instagram is the best place to start. Why do brands work with influencers? Get the details in our post on how to make the most of influencer marketing. marketers spend 31% of their Instagram ad budget on Stories. 73% of U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

CXL

MAY 27, 2022

Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. Ecommerce brands spent the most on advertising across social platforms (24.8%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Unbounce

MAY 1, 2024

Grene: How a mini cart makeover doubled purchases At Grene , a powerhouse in the Polish agriculture ecommerce scene, a mini cart revamp was not just about sprucing things up—it was about seriously boosting those sales numbers. A clever blend of influencer creativity and data-driven decision-making. And they nailed it, big time.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Try influencer marketing. Influencer marketing is here to stay.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. How is a social media brand ambassador different from an influencer? At a glance, influencer marketing campaigns and brand ambassador programs might seem identical.

Branding 145

Branding Gen Z Millennials Promotion 145

Search Engine Land

JULY 1, 2024

Since TikTok is relatively new to the ecommerce game, customers often do more research on Google and may turn to where they feel safe making purchases, such as Amazon or a brand’s direct site. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Get the daily newsletter search marketers rely on.

SEO 106

SEO PR User-Generated Shoppers 106