This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
Influencermarketing is taking the lead In 2025, brands are expected to spend more on influencermarketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencermarketing than on social or digital ads in 2025.
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)
According to the InfluencerMarketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. This is an increase from 68% of respondents in 2023.
You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a GenZ career advocate, speaker and educator, spotted a gap. Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. Theres a rise in influencermarketing.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok. According to Statista , TikTok is more popular with GenZ than other social networks. TikTok is expected to reach 35 billion users by 2029.
Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.
This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both GenZ and Millennials want to see brands make more use of Instagram. What are Instagram Drops?
But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?
If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with GenZ, given TikTok’s popularity among this demographic. Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. Why we care. Launching soon?
And as noted in our guide to marketing in GenZ, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencermarketing. Product photos and promotions. Shoppable Instagram tools.
So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencermarketing. The strategy is very similar to good ‘ol regular influencermarketing. How to market on Twitch: 3 methods.
A large swath of younger GenZ consumers flock first to these platforms and build strong communities around them. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram. Over the last year, many brands have pivoted to emerging Web3 platforms.
Popular among ecommerce brands, Reels are typically used to: Show off products in action. Highlight collaborators and influencers. Although TikTok ads are still relatively young, they’re becoming a staple of influencermarketing campaigns as creators show off their latest purchases. Availability.
This makes it fertile ground for a new kind of influencermarketing, as millennials and GenZ flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.
Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencermarketing. This is only going to continue.
One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. GenZ (18 to 24 years old) accounted for 421.1 million users, or 39.8%
According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Referral marketing strategies If you’re looking to get started with referral marketing, there are a few core concepts you should understand.
Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for GenZ consumers. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. in 2020, the bulk of that was focused on B2C campaigns.
GenerationZ and Millennials are most likely to make decisions based on personal, social, or environmental values. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. A great way to reach more users is to work with influencers in your niche.
FSAstore.com’s Site Navigation Every marketer will have to focus on conversion at some point. Problem FSAstore.com is an ecommerce company supplying home goods for Americans with a flexible spending account. It was also hoping to increase awareness with GenZ audiences for its new direct shopping feature.
If you’re planning to incorporate Influencermarketing into your strategy, Instagram is the best place to start. Why do brands work with influencers? Get the details in our post on how to make the most of influencermarketing. marketers spend 31% of their Instagram ad budget on Stories. 73% of U.S.
These include virtual channels like social media and influencermarketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.
Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencermarketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.
The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the GenZ age category, while the overall number of searches made by this demographic rose 96%. Ecommerce brands spent the most on advertising across social platforms (24.8%
Grene: How a mini cart makeover doubled purchases At Grene , a powerhouse in the Polish agriculture ecommerce scene, a mini cart revamp was not just about sprucing things up—it was about seriously boosting those sales numbers. A clever blend of influencer creativity and data-driven decision-making. And they nailed it, big time.
Estrid’s target customers are GenZ-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.
How do you adjust your marketing strategy to include GenZ without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about GenZ to effectively market to this savvy, smart, and social-first generation. GeneralGenZ stats.
According to information from Statista, GenZ is now conducting almost as many product searches on social media as Google: This ties closely to the influencermarketing trend. The primary reason GenZ visits social media is to catch up with their favorite influencers. New products they love.
According to McKinsey, consumers — and especially GenZ — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Try influencermarketing. Influencermarketing is here to stay.
Based on what we know about millennials and GenZ , the average consumer relies on recommendations from social media when researching products and services. How is a social media brand ambassador different from an influencer? At a glance, influencermarketing campaigns and brand ambassador programs might seem identical.
Since TikTok is relatively new to the ecommerce game, customers often do more research on Google and may turn to where they feel safe making purchases, such as Amazon or a brand’s direct site. Facebook and Instagram Meta recently said it’s focused on engaging users from GenZ. Get the daily newsletter search marketers rely on.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content