eCommerce Gen Z Millennials 
Martech
AUGUST 6, 2024
Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2% In the same survey, 64.2%
Sprout Social
NOVEMBER 4, 2024
But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z. trillion , an increase of 3% YoY.
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Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Aspiration Marketing
OCTOBER 18, 2022
Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.
Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.
Search Engine Land
AUGUST 19, 2024
One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.
Hootsuite
APRIL 9, 2025
Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Comparatively, the United States has 193.8 million Facebook users. million users).
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