Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Imagine you run an ecommerce store selling electronics. Optimizes your conversion points — even if you lack real-life data. to compel a purchase.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Marketing Objectives Before executing any campaigns, determine your specific marketing objectives. For example, an ecommerce store selling pet supplies might set a goal to increase revenue 50% next year by growing email lists 75%, website traffic 200%, and online engagement 500%. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Marketing Food 130

Hubspot Marketing

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. What is Marketing? Marketing is the process of getting consumers interested in your company’s product or service. What’s next?

Price 112

Price Retail Marketing Marketers 112

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. We’ve been playing checkers for too long and not enough chess.

CRM 90

CRM Management Email Marketing Transform 90

Hubspot Marketing

JANUARY 28, 2025

In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce. Make smarter, data-driven decisions and see the impact of your efforts.

Non-Profit 65

Non-Profit Transform Marketing Marketers 65

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Running an ecommerce campaign?

PR 78

PR Gen Z User-Generated Analytics 78

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Warrantee penetration [is] an ecommerce challenge,” said Wittman.

Customer 128

Customer Branding Transform Retail 128

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research. FBAds #eCommerce #DTC [link].

Market Trends 144

Market Trends eCommerce Market Research Place 144

Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. For ecommerce websites, content is the engine of customer engagement and conversion. In this article, you will discover everything you need to know about content for ecommerce websites.

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52

Search Engine Land

MAY 10, 2023

Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming. Develop social media content With or without an influencer, social media still plays a vital role in promoting your Amazon products.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Hootsuite

NOVEMBER 28, 2022

Market research. For example, if you’re building an ecommerce shipping app, read threads to see what users like and don’t like about their current provider, features they wish existed, or what would make them switch. For a more detailed process, check out our guide to Reddit market research. Social listening.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion monthly users.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. Who Uses Influencer Marketing? to best promote your campaign or product.

Fashion 138

Fashion Outbound Marketing PR Influencer Marketing 138

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). Revenue Generation Email Marketing Campaigns. Marketing Campaign: Promotion. Marketing Campaign: Promotion.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Orbit Media Studios

FEBRUARY 22, 2022

Product detail pages (ecommerce “PDPs”). Marketing qualified lead (MQL). Ecommerce customer. Create original research and optimize for the “statistics” phrase. This will sound familiar if you’ve read our playbook for promoting original research. No content marketing program? Product category pages.

SEO 116

SEO eCommerce CRM Analytics 116

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Business accounts get the ability to create an ecommerce storefront.

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Neil Patel

JANUARY 22, 2021

eBay Store subscribers get: Free listings and discounted fees on sales A traffic boost Listing optimization tools Easy “out of office” capabilities Terapeak access at no cost Promotions Manager access Business services discounts. Spring for Promoted eBay Listings. Subscriptions vary in prices ($4.85/month Conclusion.

SEO 127

SEO Shipping Manufacturing Price 127

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. This mirrors the fact that video usage is growing quickly amongst both generations.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. The enterprise-level solution helps marketers gather industry data, dive into consumer insights, and track brand performance metrics all in one place. Insense Do you work with influencers to promote your brand?

Price 93

Price Social Media Marketing eCommerce CRM 93

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. They have over 9,000,000 downloads, 4.9

Content Marketing 112

Content Marketing Analytics Marketing Marketers 112

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Observe how they promote their marketing content. What kind of content are they posting?

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

APRIL 5, 2023

The information gathered in these reports helps marketers dissect which types of content perform better. That could include popular topics, content formats, or even time of promotion. With a better understanding of which content generates more leads, marketers can make more informed decisions about their marketing.

User-Generated 145

User-Generated Marketing Analytics Customer Journey 145

Many Chat

APRIL 18, 2022

Whether you’re focusing on SEO and rankings or building your email list , diversifying across different digital marketing channels opens you up to a wider audience and bolsters your brand against platform updates or unexpected traffic that could change your visibility overnight. Take the UK ecommerce brand Partner in Wine , for example.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Neil Patel

NOVEMBER 16, 2020

In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. If you list an item at the same price as another vendor, Walmart automatically promotes the product that was listed first. First, you need to know how much other vendors charge for items like yours.

Product 145

Product Shipping Price Millennials 145

Neil Patel

NOVEMBER 20, 2020

The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. With well-edited videos, you can showcase the way your products move, answer FAQs, make your own promotional videos , highlight customer reviews, and give live product demos.

Price 145

Price CMO Place Product 145

Digital Marketer

FEBRUARY 6, 2024

The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation. Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Businesses Grow

AUGUST 14, 2023

Another random idea … Suggestion number one is obvious, but could a restaurant create promotions that align with these other days? Government initiatives promoting eco-friendly transportation and providing subsidies for electric bicycles.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

AWeber

JUNE 17, 2024

In fact, a report from Allied Market Research suggests that the eLearning market could reach a revenue of $840.11 This landing page can be used to direct your customers to your eCommerce page. A landing page is a standalone web page designed precisely for marketing or advertising a product or service.

Product 52

Product eBook Non-Profit Shipping 52

Econsultancy

FEBRUARY 23, 2022

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Unbounce

JANUARY 11, 2025

Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. For instance, ecommerce brands commonly use bundle pricing , where you create a discount for customers who buy an assortment of products in a single ordershoppers love a good bundle.

Price 52

Price Retail Law User-Generated 52

Unbounce

JANUARY 11, 2025

Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. For instance, ecommerce brands commonly use bundle pricing , where you create a discount for customers who buy an assortment of products in a single ordershoppers love a good bundle.

Price 52

Price Retail Law User-Generated 52

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. And hopefully, you'll either get a promotion, or time back along the way. There's the dream :)

Product 40

Product Food User-Generated Manufacturing 40

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. And hopefully, you'll either get a promotion, or time back along the way. There's the dream :)

Product 40

Product Food User-Generated Manufacturing 40

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98