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They’re thinkers, builders, and educators. Andrew is a leading figure in AI education and research. As a pioneer in machine learning and online education, Dr. Ng has changed countless lives through his work in AI, and has authored or co-authored over 200 research papers in machine learning, robotics and related fields.
Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.
Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. Surprising facts: The global AI in education market was worth £2.5 Surprising fact: As of early 2025, over 1.4
Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Collaborative efforts in research, education campaigns and policy advocacy can drive systemic improvements in menopause care.
Course creators & educators Justin Welsh is a solopreneur who has sold over $5 million in digital courses about solopreneurship and LinkedIn growth. Result: Over $5M in course sales with no employees , proving that AI can turn a solo creator into a profitable education business.
Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.
Education and training. As more educational resources and training programs become available, this barrier will likely decrease. While challenges such as cost, education and integration remain, the benefits of AI are becoming increasingly apparent. In contrast, those still relying on traditional methods may be slower to change.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.
The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. ” If you can land on a reasonable number — say, $2,000 or $5,000 a month — consider testing education-focused brand campaigns for 6–12 months. Email: See terms.
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. The types of sites getting more referral traffic from ChatGPT than Google include: OpenAI-related domains, tech and AI-focused platforms.
Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space. Kleven adds: To generate value, CRMs/CSPs will need to be deeply integrated into the customer training tech stack so that customer education data can drive revenue insights.
Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.
The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.
Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank. Marketing organizations grew headcount by 5.3% growth in Spring 2024.
Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. The presence of AI Overviews remained stable in many industries – but these three were not among them.
Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.
As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. Advanced educational attainment correlated positively with critical thinking skills, suggesting that education mitigates some cognitive impacts of AI reliance.
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.
Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.
Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). This could involve free or paid sources of knowledge.
Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.
Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. When acting as an AI educator, be sure to provide the information needed to understand and adopt the idea without drowning people in details. Stakeholders have been burned before.
Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth?
” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. ” A thought-provoking question. My answer was, “No.” Mark Schaefer is the most trusted voice in marketing.
For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.
Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.
By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. ✔ Educate teams on AI’s strengths and limits. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision.
You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.
More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.
Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.
That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.
Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).
Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).
However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. Among those leveraging AI, the primary applications are predicting customer behavior (29%) and analyzing large datasets for improved attribution accuracy (27%).
Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Use the auditing process as an opportunity to educate the client, turning it into a valuable learning experience that will pay dividends long after the audit is complete.
In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.
“I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.” “I use LinkedIn to share educational content related to design engineering and accessible design and development,” he says.
What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Dig deeper: YouTube adds new shopping features to increase seller revenue 2. Where should we start? Builds trust.
But it’s an ongoing education process with marketers and the C-suite: “still, many brands just don’t understand.” Plasencia pulls no punches on the business case: “The Hispanic market in America has $4.1 tn in buying power. It’s the youngest market by far,” and “it’s the market with the greatest growth for brands,” he says.
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
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