SmartBrief - Marketing

AUGUST 23, 2024

Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 115

Health Millennials Transform Retail 115

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 120

Email Marketing Copywriting User-Generated Promotion 120

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Blog posts at this stage should feel informative, not promotional. Awareness content should focus on education. Overly promotional content drives people away.

Content Marketing 101

Content Marketing Education Marketers Marketing 101

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 124

User-Generated Food Analytics Promotion 124

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Remember that celebrities rarely promote the content themselves. Where should we start? Builds trust.

Gen Z 113

Gen Z B2C Transform Millennials 113

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” And creates unforgettable experiences that leave a lasting impression.”

Finance 124

Finance Customer loyalty Entertainment Price 124

The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!

Entertainment 111

Entertainment Education Promotion Management 111

Martech

MAY 5, 2025

Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Customer loyalty 115

Customer loyalty Marketers Marketing Price 115

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

MAY 13, 2025

We’re just now beginning to correct this through educational sessions at professional conferences and a growing emphasis on training that starts with strategy before moving into tactics. It’s the “easy” button you push to drive additional sales or have a hot promotion. Which promotions lead to long-term loyalty?

Promotion 90

Promotion Education Food Email Marketing 90

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Hubspot Marketing

JULY 12, 2024

This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., LinkedIn is one of the largest professional networks that exists. candle making).

Branding 111

Branding User-Generated Millennials Education 111

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers.

Non-Profit 108

Non-Profit User-Generated Shipping eCommerce 108

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. There are 65.3

Gen Z 107

Gen Z User-Generated Marketers Marketing 107

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. How does this system promote transparency? MAC evaluates platforms, advocates for regulation and educates users about digital manipulation.

Retail 120

Retail Energy Health Promotion 120

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Focus on educational content. Balance promotional and creative content. Will you promote it across other platforms? Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content.

Education 94

Education Logistics Promotion Advertisers 94

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Explore courses, webinars and local AI meetups.

Native Marketing 120

Native Marketing Communications New Technology Education 120

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Ongoing engagement Nurture campaigns: Develop email campaigns that provide valuable content and updates without being overly promotional.

Customer 104

Customer Whitepaper Thought Leadership Customer Journey 104

Hubspot Marketing

OCTOBER 29, 2024

Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. Image Source Strategy #3: Educational Content I heard from a lot of experts that educational, hyper-relevant content is essential for any B2B ecommerce marketing strategy.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

JULY 29, 2024

More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 140

Transform Branding CMO Education 140