Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Blog posts at this stage should feel informative, not promotional. Awareness content should focus on education. Overly promotional content drives people away.

Content Marketing 102

Content Marketing Education Marketers Marketing 102

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 120

User-Generated Food Analytics Promotion 120

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

SocialPilot

OCTOBER 20, 2024

While creating a persona, I collect these details about my client’s target audience: Age Gender Location Occupation Annual income Education level Also, add details such as their interests, what content your audience loves to consume (e.g., Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Focus on educational content. Balance promotional and creative content. Will you promote it across other platforms? Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content.

Education 99

Education Logistics Promotion Advertisers 99

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media.

Transform 131

Transform Analytics User-Generated Education 131

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” And creates unforgettable experiences that leave a lasting impression.”

Finance 124

Finance Customer loyalty Entertainment Price 124

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Together, this duo successfully promoted the brand’s holiday campaign, while also showcasing the $4.95 By blending education and entertainment, B&BW exceeded its objectives. Enter TikTok LIVE Shopping.

Branding 109

Branding Transform Food Education 109

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Content marketing: Educates and inspires at every stage with valuable content.

Management 99

Management Marketers Marketing CRM 99

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JUNE 11, 2025

The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. Pick an area focusing on engagement and test new ways to broadcast promotions to prospects and help them move along the journey. Then, track how it impacts conversions over time.

Branding 115

Branding Education Thought Leadership User-Generated 115

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. The question is: How do you promote your content the right way?

Customer 117

Customer User-Generated Price Education 117

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Example : Start with an educational piece that addresses a pain point they’re likely facing. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Education 122

Education Communications Promotion Product 122

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Hubspot Marketing

DECEMBER 6, 2024

Fashion brand Tory Burch focuses on community and support through the Tory Burch Foundation, which has a number of programs designed to empower women entrepreneurs, including through a fellows program, providing access to capital, education, and other online resources.

Communications 116

Communications Branding Shoppers Fashion 116

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. Entice customers to renew and upgrade.

CMO 132

CMO Traditional Marketing Communications Marketers 132

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Tip 2: Use landing pages to educate your audience.

SEO 135

SEO Gen Z Finance User-Generated 135

Martech

AUGUST 19, 2024

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Neil Patel

JUNE 25, 2025

Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Instead, personalize your promotions. HubSpot is a software company first and an education provider second. Let’s look at seven strategies to develop stronger relationships with customers.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. We receive tons of qualified candidates for each new role we promote.

Customer Journey 92

Customer Journey User-Generated Marketers Marketing 92

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. There are 65.3

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Explore courses, webinars and local AI meetups.

Native Marketing 120

Native Marketing Communications New Technology Education 120

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Marketers 90

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 96

Thought Leadership Education Promotion Entertainment 96