Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Martech

JANUARY 10, 2025

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting 135

Copywriting Law Shipping Fashion 135

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 120

Retail Shoppers Customer Acquisition eCommerce 120

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 131

Customer Transform Customer loyalty Marketing 131

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 126

Retail Customer Customer Journey Promotion 126

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. Please list what tools marketers should use and on which channels the videos should appear.

User-Generated 116

User-Generated Retail Video Marketing Management 116

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion User-Generated Transform Email Marketing 105

Martech

JANUARY 27, 2023

And they complained about it, as the Washington Post reported (“ Retailers fire off more emails than ever trying to get you to shop “). But every time I turned around, I saw emails pouring into my inbox. Successful email marketers believe in the sanctity of permission. But even in the U.S.,

Email Marketing 142

Email Marketing Marketing Marketers Law 142

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketing Marketers 135

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Key Performance Indicator 130

Key Performance Indicator Analytics CRM Retail 130

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. And FYI, email might be one of those channels! Check out how to drive operational excellence with email marketing in this webinar.

Transform 130

Transform Customer Acquisition Finance Marketing 130

SmartBrief - Marketing

OCTOBER 21, 2024

Another popular avenue is retail partnerships, in which you could feature each other’s products or combine products into bundled offers that appeal to more potential customers. Such collaborations are good because they lead to a win-win situation: both businesses reach newer markets and add value to their offerings.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. In many ways it has the opposite effect. – Accessibility.

Email Marketing 142

Email Marketing Market Trends Marketing Marketers 142

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . As email marketers, we need to have a greater sense of purpose. I’m looking forward to MarTech on Sept.

Email Marketing 135

Email Marketing Key Performance Indicator Marketing Marketers 135

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? The definition of a good open rate depends on several factors, including the type of emails you send and your audience.

Non-Profit 76

Non-Profit Retail Email Marketing Promotion 76

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback.

Email Marketing 110

Email Marketing Marketing Marketers Retail 110

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Why is a call-to-action important?

Email Marketing 134

Email Marketing Marketing Marketers Entertainment 134

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Litmus

JUNE 12, 2025

Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. The top reason consumers unsubscribe from a retailer’s emails is that emails are sent too frequently (67%). Most prefer weekly emails (32%) or 2-3 times per week (20%). adult population.

Gen Z 52

Gen Z Customer Millennials Retail 52

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

MARCH 20, 2025

Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text. Amazon DSP is the first to integrate it for scalable media buying.

Retail 102

Retail User-Generated Advertising Advertisers 102

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketing 119

illumin

MAY 15, 2025

According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Retail 97

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. Business email address Subscribe Processing. So I spent that time on my own planning.

Email Marketing 117

Email Marketing Marketing Marketers Retail 117

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 98

Management Marketing Marketers CRM 98

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. How many CTAs are too many?

Email Marketing 124

Email Marketing Marketing Marketers Entertainment 124

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" The best time to send emails on Friday is early in the dayget your message in before attention shifts elsewhere. Sound familiar?

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

OCTOBER 25, 2022

Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past. I also could have told that talking head that holiday campaigns aren’t the only things stressing us marketers right now. Get the email marketing budget you deserve.

Email Marketing 104

Email Marketing Retail Marketing Marketers 104

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 113

Email Marketing Shoppers Shipping Real Estate 113