Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Neil Patel

OCTOBER 26, 2020

Take the value proposition from electric car maker Tesla , which seeks “to accelerate the world’s transition to sustainable energy.” Tesla’s VP calls attention to the need for sustainable energy in a clear and concise manner. Market Research. “We’ve been America’s #1 Truck for 40 years”). Site Analytics.

Food 145

Food Energy Communications Manufacturing 145

Marketing Insider Group

DECEMBER 15, 2021

Even just one piece of content takes a lot of time and energy. From SEO research to technical writing, if you’re one of the companies with only ‘one-to-none’ employees in your content marketing wheelhouse, this process can be grueling. Research Based Strategy. Content marketing research is never ending.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. They’ll consume a lot of interesting content; however, they’ll waste time and energy to avoid sharing their personal information. The average B2B decision maker consumes 11.4 Maybe too much content, actually.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 125

Real Estate Manufacturing Transform Finance 125

Adobe Experience Cloud Blog

MARCH 23, 2018

Helping you prepare for your next board meeting, you can ask your marketing personal assistant to: Focus on the Right Prospects. With insights at hand, an AI platform helps you focus your energy and budget to customers who have the highest likelihood to buy.

Customer 134

Customer Thought Leadership Analytics Finance 134

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Sprout Social

DECEMBER 14, 2016

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. Knowing where to focus your energy is vital to success.

Retail 111

Retail Shoppers Energy Market Research 111

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Neil Patel

AUGUST 17, 2021

Then, do some market research. Chances are that your target audience also shops with your competitors, so spend time doing your research here. Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Where else do your customers shop?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Neil Patel

JULY 20, 2021

Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf. The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become. Put It All Together. Promote, Promote, Promote.

Promotion 145

Promotion User-Generated Shoppers Energy 145

Marketing Insider Group

MAY 18, 2010

Failing to invest sufficient time and effort – In order to build relationships it takes a considerable amount of time and energy to maintain your Social Media presence. Focusing internally - As mentioned earlier, Social Media is not a one-way street and it requires you to listen and interact.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Neil Patel

APRIL 30, 2021

Small or once-off customers mean it will take you much longer to reach your desired income goals while taking up more time and energy along the way. After you’ve figured out your MOQ formula, do your market research. Move Old Stock With Flash Sales.

Shipping 140

Shipping Manufacturing Price Customer Acquisition 140

Buffer Marketing

MARCH 15, 2023

Instead of focusing my energy fighting for funding to fuel a massive marketing budget, I decided to get scrappy. These conversations are also an incredible avenue for market research, sparking fresh inspiration and evolving the future of the brand. percent of the overall venture dollars invested in the US.

Transform 106

Transform Education Retail Marketing 106

Animalz blog

MARCH 6, 2025

Success in sales, marketing, or content still requires time, energy, and effort. And my concept is very much about like, there is no shortcut to do this well, whether that’s sales or marketing or concert, whatever it takes time, energy, effort. And I’m Tim Metz, Director of Marketing and Innovation.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Rethink your virtual brand assets. These could include: a. Mission, vision and values.

Energy 85

Energy Food Market Research Market Segmentation 85

Marketing Insider Group

JULY 11, 2023

Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision. But they’ll also waste time and energy to avoid sharing their personal information. The average B2B decision maker consumes 11.4 Maybe too much content, actually.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Neil Patel

MAY 4, 2021

Seamless data access: Cloud storage also means team members don’t need to go into the office to download a file or check their analytics , saving individual employees valuable time and energy. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Kantar Marketplace.

Logistics 91

Logistics Analytics Marketing Marketers 91

Buffer Marketing

JULY 31, 2023

Repurpose your content on multiple social media platforms Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best social content they may have missed the first time you posted. Give these strategies a try and see how they help you grow your social media presence!

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Pam Didner

JANUARY 12, 2022

If prospects reach that conclusion earlier, it also saves me time so that I can refocus my energy on other prospects. Their market research team helps sales identify the highest-priority questions customers are likely to ask based on their information-consumption patterns. It’s a win-win. Case study: Expedient.

Energy 82

Energy Communications Customer Market Research 82

Buffer Marketing

FEBRUARY 28, 2024

This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. You may not have the time and energy for high-ticket consultations, but you can probably spend a month working on a valuable e-book and package and sell that.

Price 126

Price B2C Energy Product 126

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

MAY 20, 2024

Here's the book marketing schedule I used for myself: Marketing research : Began August 2023 Marketing plan development : Began September 2023 Plan execution : October 2023 - February 2024 Release : January 2024 I'll share a word of warning for your late-game marketing efforts in a minute.

Promotion 112

Promotion Marketing Marketers Transform 112

Search Engine Land

APRIL 12, 2023

Market research will be able to answer this for you. If you conducted market research prior to adding copy to your business website, then you can apply the same concepts here. Once you have your market research, you will write a summary that appeals to your target audience/ideal clients.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Duct Tape Marketing

MAY 7, 2015

That’s where you should focus the bulk of your marketing time and energy to get the most powerful results. By working in your sweet spot, you can jump off the marketing hamster wheel and say yes only to those marketing activities that are most aligned with what best works for you and your business.

Inbound Marketing 76

Inbound Marketing PR Marketing Marketers 76

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. If you are a start-up, this is a very exciting time to define all these things with founding member energy.

Branding 90

Branding Non-Profit Real Estate Transform 90

Use Insider

DECEMBER 16, 2023

Step #3: Target customers with cross-channel personalization and journey orchestration When your customer targeting starts scaling across multiple segments and channels, you’ll almost always need additional time, energy, and development resources to execute your campaigns successfully.

Customer 103

Customer eCommerce Customer Journey Food 103

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. This renewable energy leader runs social media accounts in multiple languages, live events, and awareness campaigns that have reached upwards of 1.2

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Backlinko

FEBRUARY 19, 2024

Replacement competitor: Specializes in selling energy-efficient LED bulbs. Customers looking for a solution to their lighting needs have the option to choose between your traditional bulbs and the energy-efficient LED bulbs offered by the replacement competitor. Their on-the-ground insights can contribute valuable information.

SEO 107

SEO User-Generated Advertising Advertisers 107

Rock Content

DECEMBER 21, 2020

Global brand management bundles country strategies by similarity, such as market maturity (emerging, developed, underdeveloped) and competitive context (whether the brand is leading or challenging), while maintaining common elements in all regions. Understand the different markets. In market research, you also analyze the public.

Brand Management 78

Brand Management Branding Management Logistics 78

Duct Tape Marketing

FEBRUARY 8, 2023

Particularly if you were in any kind of professional services industry, whether you're an accountant, whether you're a lawyer, market researcher, you're in software industry, winning the wrong customer can be probably the most costly thing you can do. That's 83% of the distractions our research group tell us gets in the way.

Energy 82

Energy Communications Finance Marketing Strategy 82

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. Accelerating Innovation in Energy,” Accenture Balancing visual backgrounds with text isn't easy. Industry Trends Template To stay ahead of the competition, you need the latest industry insights. Not for Accenture.

Non-Profit 112

Non-Profit Marketing Plan Transform Communications 112

DIY Marketers

JANUARY 5, 2023

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Duct Tape Marketing

FEBRUARY 27, 2024

John (07:22): I have people come to me all the time and say that I want to work with X, and I'm like, well, they don't spend money on marketing at all. The number I like to use as sort of a benchmark is when you're doing the market research, does the average business in this vertical make a million dollars a year?

Marketing 87

Marketing Marketers Law Transform 87

Buffer Marketing

MAY 21, 2024

I have a crystal clear picture of my target audience, speaking clearly and speaking only to them, treating every piece of content as an experiment, and spending my energy doing things that prioritize long-term income. The secret? In this article, I will walk you through exactly what helped me grow and how you can do the same.

Fashion 57

Fashion User-Generated Promotion Energy 57