Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. The following are often good places to start: 1) Craft a Compelling Narrative. Use it to inject energy into each strategic initiative. Resist the urge to drip-feed the launch.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Each has its place, but sometimes mobile optimization is the more effective approach.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. It’s a key market for us. And many of them do just that.”.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Consider using other techniques to draw attention, such as presenting a relatable pain point, offering a value proposition, or placing viewers into an action-filled scene when the video starts playing.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Millennials are feeling particularly bleak. Have a strong brand protection plan in place.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

FEBRUARY 3, 2021

We’re all the same; our activity just varies depending on our place in the buyer cycle. Millennials or Zoomers? You know who your existing customers are; now you need to figure out why they’re your customers in the first place. But I guarantee it’s worth investing the energy upfront. What do I mean by this?

Target Market 142

Target Market Food User-Generated Marketing 142

Marketing Insider Group

MARCH 8, 2021

Before you can place content in your growth strategy, you need a growth strategy. Do you have any idea how many startups and tech companies have gone under simply because a market for their product never existed in the first place? For example, the average person only spends one minute per day on Twitter – is that worth your energy?

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

NOVEMBER 28, 2016

It’s quickly becoming the first place people turn to for research and opinions. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. But determining where to place your digital footprint isn’t always easy. Go-to app for millennials.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Marketing Insider Group

MARCH 24, 2020

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketing 111

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Google Drive is a great place to do so since it’s free. Facebook collects tons of useful data about your Pages and organizes it in one place. Putting more energy into just a couple of networks may create more results than diversifying. Don’t worry.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

MARCH 21, 2022

The American Kennel Club (AKC) uses Facebook to share tips and articles about dog care — like this post featuring the best dog raincoats — to establish its place as an expert in dog welfare. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 112

Gen Z Entertainment Non-Profit Millennials 112

Sprout Social

JULY 12, 2019

They do this with music as well — people see them pumping money into an industry they love, and suddenly Red Bull becomes about much more than just an energy drink. It takes a real GOT nerd to make something as immaculate and spot-on as this, and it’s this type of energy that resonates hard. Ben & Jerry’s: Social Awareness on 420.

Customer 111

Customer Gen Z Manufacturing Energy 111

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Instagram isn’t the only place you can find influencers. These can be good places to start, but vetting each influencer can prove time-consuming. Sometimes, the best influencers aren’t people at all.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Neil Patel

APRIL 1, 2021

For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. You’ll only focus your energy and resources on platforms that could give you a good return on ad spend (ROAS). You must choose your platforms carefully. Gen-Zers, on the other hand, prefer Snapchat. Conclusion.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Don’t stand in the same place the entire time. Energy and excitement can be quite contagious. Step 3: Be novel. The audience will feel it and invigorate.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. With so much emphasis placed on digital communication today, it’s no surprise that even debt collectors turn to social media. Have a Crisis Plan in Place.

Advertising 111

Advertising Advertisers User-Generated Promotion 111

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   According to our analysis, images ranked in second place, followed by text, with link-only posts squarely in last place. 

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. In fact, 90% of Instagram users follow at least one business.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand.

Customer 101

Customer Millennials CRM Finance 101

Sachs Marketing Group

SEPTEMBER 28, 2022

But with those obvious answers out of the way, how much time and energy should you put into your social media management? . If your target audience are millennials or older generations, focus on Facebook and Twitter. Don’t be all over the place. Use your tags intelligently!

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Hootsuite

JULY 6, 2023

This profile picture was carefully crafted to make your newsfeed a better place. Surrounding myself with good vibes and positive energy. Being in your arms is my favorite place to be. Romper’s audience is Millennial moms, so the overly familiar language and slang it uses on Facebook feels totes apprope.

User-Generated 103

User-Generated Entertainment Social Media Marketing Millennials 103

SmartBrief - Marketing

JUNE 14, 2023

A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months. Or it could depict the struggle of a millennial couple seeking to purchase a home in a rising interest rate environment that creates pressure to make an immediate offer.

Gen Z 52

Gen Z Branding Millennials Energy 52

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Duct Tape Marketing

APRIL 1, 2016

To circulate positive energy you need to give to get. Social media is an important part of our daily business and especially with the millennial market, it’s a must to be active. Once you have a system in place, you’re on your way to new leads, potential partners and customers who want to give you business. The Power of Karma.

Millennials 52

Millennials Law Energy Promotion 52

Exposure Ninja

FEBRUARY 6, 2023

Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube. Lack of communication is a bit of a big deal.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Duct Tape Marketing

AUGUST 17, 2023

Jennifer highlights that many parents today inadvertently place excessive emphasis on their children’s achievements, associating their value primarily with academic performance, extracurricular accomplishments, and external recognition. So I wanted to know, what, where should I be focusing my parental energies?

Education 68

Education Millennials Energy Place 68

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. So, what are these non-algorithm changes? Let’s get started…. That’s a ridiculously high percentage.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. 30% of millennials in the U.S.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

JANUARY 3, 2024

The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. What we like: This campaign has been widely successful because it humorizes and brings attention to the generational divide happening between millennials and boomers.

Food 127

Food Advertising Advertisers Gen Z 127

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Reddit traffic. But after that, the sky’s the limit.

Gen Z 118

Gen Z SEO Millennials Energy 118

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Duct Tape Marketing

MARCH 22, 2023

And I think when we use the term mental health, you know, obviously people go a lot of places with that, you're narrowed in on this idea of anxiousness, you know, which mm-hmm. And then along the way that anxiety becomes our activating energy, it becomes our oxygen. John Jantsch (03:04): Yeah. That we almost forget how to calm down.

Health 92

Health Transform Gen Z Management 92

Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. They also use materials and food ingredients with low carbon footprints and encourage suppliers to use 100% renewable energy.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Duct Tape Marketing

SEPTEMBER 7, 2022

And it's another place where you can really, people can, some people are passive aggressive, maybe intentionally, maybe not. I know that there's this idea that gen Z uses them differently than millennials and everyone uses them differently, but everyone also kind of understands the basic ones. I think emojis are actually really useful.

Management 83

Management Communications Gen Z Global Marketing 83

Marketing Insider Group

MARCH 28, 2024

If you didn’t have a clear strategy in place in 2022 or didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year. For e-commerce, a good place to start would be a special discount that can be instantly applied to any products in your shop. Harris explains that fear may be the reason.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119