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5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It’s honestly one of our best performing assets of the year so far.”

Gen Z 134
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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. In its place is a minimalist wordmark that now reads JaGUar. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Delete ordinary.

Gen Z 105
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How not to fall for AI dupes

SmartBrief - Marketing

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Ask for other opinions.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 106
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Australian social media demographics to inform your strategy

Sprout Social

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 69
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It’s Giving… Marketing to Gen Z

Set Up

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. They currently make up about 25% of the worldwide population. Gen Z is a big deal, and marketers need to pay attention. What can Marketers do to Target Gen Z?

Gen Z 59
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim.

Gen Z 128