Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 134

Retail Gen Z Fashion Millennials 134

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. What are the social norms established in the community discussions?

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Or a fashion brand like Next , leaning into the growing market for social commerce in the UK. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. Millennials and Gen Z. Millennials spend around $2.5 Adidas Gazelles.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. The trailer does not harp on the fact that it is split in two parts or is a musical.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. Vertical imagery.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Martech

AUGUST 16, 2022

Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. More data means more actionable places to find our audiences,” said Soljacich.

Gen Z 112

Gen Z Millennials Fashion Marketing 112

Spiralytics

DECEMBER 18, 2024

Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. It’s the perfect place to launch new products and keep your brand on top of mind. Captions are a great place to reinforce your CTA and give additional information.

Shipping 52

Shipping User-Generated Advertising Advertisers 52

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward.

Branding 133

Branding Fashion Gen Z User-Generated 133

Hootsuite

APRIL 26, 2023

So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers. Keeping all your social media monitoring and management in one place makes it easy to spot cross-platform trends. Fashion Brand Company is the master of this.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Marketing Insider Group

NOVEMBER 20, 2019

That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Their insight from a couple of generations ago might bring in a whole new customer segment—the aging hippies whose fashions inspired yours might just adore your clothing. Plug them into your company’s mission.

Transform 111

Transform Fashion Manufacturing Millennials 111

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media.

Food 145

Food Social Media Marketing Gen Z Millennials 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Dunkin even hard-launched this partnership with a hilariously inappropriate in true Sabrina fashion commercial. Surprise your audience in unexpected places. Shakin that Ess. BTW: I laughed out loud, so I know you did.) Lil Uzi Vert, Beabadoobee, BB Trickz, etc.),

Gen Z 72

Gen Z Fashion User-Generated Digital Marketing 72

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Martech

AUGUST 11, 2021

Cook, EVP, Chief Marketing, & IT Officer at David’s Bridal explained that part of their digital transformation strategy included evaluating the existing operations and systems they had in place. “We That number was closer to 50% for millennial and Gen Z consumers. One component of that was our legacy printed coupon system.

Gen Z 112

Gen Z Transform Millennials Retail 112

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors. How Brands Already Use Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Once you have UTM codes in place, open Google Analytics. She is educated, affluent, gregarious, fashion-oriented, and more often than not, she is a working woman who lives in or near a major metropolitan area.”. visiting “fashionable and cool” destinations.

Fashion 145

Fashion Food Analytics Education 145

Neil Patel

OCTOBER 8, 2020

A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. Let’s see how you can put this theory into action: Step 1: Create an X/Y chart and place “Value” in the vertical Y-axis and “Target Audience” in the horizontal X-axis.

Transform 145

Transform Marketing Marketers Millennials 145

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers. million in 2028.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

APRIL 29, 2024

It uses references or elements from pop culture, fashion, or even historical periods to trigger positive feelings that we have about those times. Here are a few examples of the nostalgia resurgence: Y2K fashion is back. They analyze the fashion, the slang, and the life lessons hidden beneath the Clueless exterior.

Gen Z 117

Gen Z Fashion Millennials Food 117

Marketing Insider Group

OCTOBER 21, 2019

Traditional keyword research using Google’s Keyword Planner , or other free or paid keyword research tools, is always a good place to start. Beyond this, forums are a great place to find out what people are talking about in your industry. Creating great content and publishing it in the right place are almost a given.

Event Marketing 100

Event Marketing Millennials Marketing Marketers 100

Neil Patel

NOVEMBER 26, 2020

Luxury fashion is created by the best designers in the world. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. The quality has to match the price tag.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

SocialPilot

JUNE 26, 2025

Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. With Facebook Pixel in place, marketers can re-engage warm leads or cart abandoners with personalized offers or reminders.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Backlinko

JUNE 15, 2024

Source: AllianceBernstein Temu Order Volume Worldwide According to recent data, consumers placed a total of 412.3 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion and $50.67

Gen Z 80

Gen Z Millennials Retail Fashion 80

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Some examples of Byte’s services include chatbot creation and augmented reality. Case study: ASO. Case study: Samsung.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hubspot Marketing

AUGUST 2, 2018

Shopping & Fashion. By just importing data from your CRM or customer contact lists into Facebook, you can place retargeting ads in front of current customers, site visitors, and mobile users. You can also remarket to past viewers, place your ads on certain properties, and place ads on videos about specific topics and keywords.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Rock Content

AUGUST 19, 2020

Social media is the place for that. of millennials use, daily, at least one social media channel. If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. Want to reach younger customers? in the case of Boomers and 77.5% for Generation X).

Branding 115

Branding Millennials Fashion User-Generated 115

Hubspot Marketing

MARCH 15, 2023

If this is the case, consider pointing your readers to another place for more in-depth information. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." It was unorganized and all over the place. Education and Work."

Millennials 111

Millennials CRM B2C eCommerce 111