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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 114
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16 Best Fashion Affiliate Programs

Backlinko

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52
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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 52
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New Google SGE insights: Content formats, YMYL, product views

Search Engine Land

The company shared new data on the most popular Google SGE content formats, warnings being shown in YMYL queries and ways Google is experimenting with product views. Meanwhile, product viewers (for product-related searches) appear 8% of the time. Product views. Review, purchase location and pricing is also shown.

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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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How Shein and Temu threw a bomb at eCommerce conventions

Businesses Grow

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. It’s the second-most downloaded retail app.

eCommerce 104