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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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The 9 Reports Every Marketing Leader Wants to See

The Marketing Operations Leader

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If Retail churn is 20% but Finance is only 8%, you need different retention strategies.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. Dig deeper: Is product-led growth a GTM silver bullet? The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech.

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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Identify and list all potential stakeholders.

Finance 101
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How marketing ops improves ROI through campaign performance and budget management

Martech

Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

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How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

Hubspot Marketing

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Sound familiar? Bottom-up budgets improve accuracy.

Transform 120
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3 tips to tackle the annual marketing budget challenge

Martech

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 128