Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. “This is the place where sales and marketing teams are falling in love again.

Transform 117

Transform B2C Manufacturing Finance 117

Hubspot Marketing

SEPTEMBER 12, 2024

He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart. I think it’s critical that we do that. “I

Logistics 120

Logistics Finance Manufacturing Law 120

Martech

SEPTEMBER 4, 2024

The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations. Again, the simulator took the question and ran with it.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 108

Price User-Generated Finance eCommerce 108

Hubspot Marketing

NOVEMBER 20, 2024

I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. I’ve seen firsthand how, when people feel confident enough to call out risks, safety compliance just clicks into place. Sure, it impacts productivity , but it's not life-threatening.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology.

Copywriting 360

Copywriting Finance Health User-Generated 360

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. The perfectly placed garnishes? For instance, they used their product features to create the State of Video live event. Say you’re in personal finance.

SEO 102

SEO Finance User-Generated Food 102

Sprout Social

APRIL 15, 2025

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Is this product announcement cool or exciting?

Finance 81

Finance Law Education Entertainment 81

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Focus on people, not products In nonprofit marketing, the people they help are front and center.

Whitepaper 115

Whitepaper Thought Leadership Marketers Marketing 115

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 104

Finance Transform Communications CRM 104

The Marketing Operations Leader

MARCH 25, 2025

Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. That’s when the conversation becomes really productive.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketers Marketing 130

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Litmus

AUGUST 14, 2024

Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions. Products, advice, insights, fashion ideas, gossip. Much better.

B2C 103

B2C Finance Fashion Customer Journey 103

Hubspot Marketing

DECEMBER 12, 2023

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

Place 123

Place Real Estate Non-Profit Finance 123

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. This shows that Fintok is more than financial advice: its also a place to share products that appeal to certain demographics and financial philosophies. How does your product or service fit in their journey?

Gen Z 82

Gen Z Finance User-Generated Millennials 82

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 126

Product Pharmaceutical Manufacturing Shipping 126

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Sprout Social

OCTOBER 11, 2024

You never know who is talking about your brand or products and how they’re using them in their daily lives. Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs.

Transform 96

Transform Fashion Gen Z Food 96

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content.

Place 95

Place Whitepaper Finance eBook 95

Exposure Ninja

AUGUST 12, 2024

The heading of “easy scheduling ahead” immediately lets you know that Calendly offers a scheduling product that makes things easy. The copy says “easily book meetings”, reinforcing the ease of use and telling you what the product does (meeting booking). Let’s say they land on a product page.

User-Generated 98

User-Generated Communications Finance B2C 98

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. How to Apply AI to Your CRO Strategy 1. to compel a purchase.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

Hubspot Marketing

JANUARY 16, 2025

Product pages. Once youve established your scoring criteria, you need to store all of your scored content in one place for easy review. This is another tool that focuses on written website content, like articles, landing pages, product listings, etc. Start this process by choosing which content you're going to be scoring.

Analytics 118

Analytics SEO Price User-Generated 118

Martech

MAY 19, 2025

Of course, some of that M&A took place when large enterprise software companies bought specialized solutions. Two companies with one story Last week, I had the opportunity to talk to marketers from two software vendors about their latest product launches. Oracle bought Eloqua. Salesforce bought Pardot. The list goes on.

Finance 83

Finance CMO Marketing Automation Platform CRM 83

Buffer Marketing

OCTOBER 29, 2024

Personal finance creator @mywealthdiary used their story to reply to a comment on one of their posts. Run polls to gauge interest in upcoming products, or add an affiliate link to your outfit of the day. Carousels thrive on participation, and a well-placed CTA will drive users to take action. Tag them below!”

User-Generated 129

User-Generated Analytics Education Finance 129

Sprout Social

FEBRUARY 26, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Most influencers and content creators operate like small businesses, relying on timely payments to cover production costs, software and subcontractors (e.g.,

Affiliate Marketing 95

Affiliate Marketing Influencer Marketing Law Finance 95

Backlinko

APRIL 7, 2025

The biggest changes to this algorithm update took place in late 2023 and early 2024. They created separate methodologies for each financial product category. Youll see these ratings on various NerdWallet reviews to help readers choose the best products for their needs. Use AI as a foundation, not a final product.

User-Generated 99

User-Generated Health SEO Finance 99

Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. Including: Science and tech Engineering History Art forms Finance As an example, we asked both apps to help us understand climate system feedback loops. And at a rate so fast that it’s nearly impossible to keep up. But its use of keywords often feels unnatural and redundant.

Finance 104

Finance SEO Transform Copywriting 104

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Best for: Keeping all of your online accounts in one place for your followers to access, and it's a great place to raise money or sell digital items. Image source. Image source. Passionfroot. Image source.

Finance 144

Finance User-Generated eBook Entertainment 144

Adobe Experience Cloud Blog

MARCH 11, 2020

In any instance, it can be a great way of growing your business , as long as you have the right practices in place. For remote working to be a real boon for your business, you will need to put the right processes and structures in place to get it right. Utilize Productivity Tools. Build Trust.

Thought Leadership 174

Thought Leadership Finance Communications Place 174

Hubspot Marketing

SEPTEMBER 25, 2024

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. Once you’ve looked at the historical data from both sides, you can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.

Logistics 107

Logistics Analytics Inbound Marketing Finance 107

Backlinko

MARCH 26, 2025

For example, insurance, healthcare, finance, and legal terms have some of the highest CPCs. Finance $3.50 Every keyword in your campaign should directly connect to your products or services. Keyword cost is the amount you pay to advertising platforms (like Google Ads) when someone clicks on your ad. Insurance $19.45 Fitness $2.20

Price 79

Price Finance Shipping Real Estate 79

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 127

Finance Transform Price CRM 127

Hubspot Marketing

FEBRUARY 19, 2025

Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Understanding the 4 Quadrants of the Eisenhower Matrix Quadrant 1: Urgent & Important This quadrant is the do one, where tasks to be done immediately should be placed.

Transform 91

Transform Finance Management Communications 91

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145

Shoppers Retail Finance Shipping 145