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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

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Marketing Operations Assessment Template - 7 P Model

The Marketing Operations Leader

3: Fully optimized, scalable processes with SLAs in place. 2: Basic structure in place but gaps in skills or development. Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Are we consistently identifying and fixing process bottlenecks?

Finance 130
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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 100
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. The investment is delivering tangible results: 8.6% in Spring 2024) 8.5% increase in customer satisfaction (up from 6.1%) 10.8%

Transform 130
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How to Hire a Community Manager

Hubspot Marketing

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Where to find a community manager The good news is there are multiple places to find great community manager candidates. Here are a few of my favorites: Community Club.

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5 tactics to build customers’ trust

SmartBrief - Marketing

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This isn’t confined to any one industry. But use caution.

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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. “This is the place where sales and marketing teams are falling in love again.

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