The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. and SMB only $600K, you may want to shift messaging, pricing, or focus. Register now to save your spot!

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Elation, for instance, offered exclusive product pricing to attendees.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketers 112

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 99

Branding Finance Fashion Health 99

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Long story short: Prices in this industry vary greatly and there’s no standard rate card.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics 120

Logistics Food Entertainment Finance 120

illumin

NOVEMBER 19, 2024

While this younger demographic is great at finding new brands online, they’re more likely to choose quality over quantity or loyalty – spending based on ethics, sustainability, and product lifespan. In PWC’s report, 39% of Gen Z respondents said they were more likely to buy higher-quality products that last longer.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Backlinko

OCTOBER 21, 2024

Simply enter your ZIP code, and the calculator will adjust the price range for your area. It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. Say you’re in personal finance. Results Traffic is important.

SEO 102

SEO Finance User-Generated Food 102

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Focus on people, not products In nonprofit marketing, the people they help are front and center.

Whitepaper 115

Whitepaper Thought Leadership Marketers Marketing 115

Power Digital Marketing

MAY 6, 2025

Whether you’re adjusting pricing, fine-tuning operational strategies, or reevaluating marketing spend, there are ways to navigate the storm without sacrificing long-term success. As a result, price hikes may be necessary, but they come with risks. A sudden price increase could lead to decreased demand or lost customers.

Finance 52

Finance Price Real Estate Energy 52

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 112

Product Shipping Finance Price 112

Hubspot Marketing

MAY 21, 2025

How is pricing determined for AI? Screen resumes, create SOPs, or help decide business pricing models. Chatbots charge a monthly flat fee, while API pricing is more complex. The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? Table of Contents How much does AI cost?

Price 90

Price User-Generated Law Analytics 90

Hubspot Marketing

JANUARY 16, 2025

Product pages. WordPress Price : Free, with one paid tool featured below (Social Warfare Pro, $29 per year). SEO Writing Assistant by Semrush Price : Free plan, then $139.95 This is another tool that focuses on written website content, like articles, landing pages, product listings, etc. Email marketing. Landing pages.

Analytics 117

Analytics SEO Price User-Generated 117

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. How to Apply AI to Your CRO Strategy 1. to compel a purchase.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Lynton Web

JANUARY 2, 2025

Conversely, a prospect who has recently attended a webinar and visited your pricing page will show a higher engagement score, helping your sales team prioritize their outreach efforts. For example, if you sell marketing software, a Marketing Director might score higher than a Finance Director, even at the same seniority level.

Transform 98

Transform Whitepaper CRM Price 98

Martech

JANUARY 24, 2025

Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? My list is just a sample of executives’ conversations as they try to read the tea leaves while also planning 18 to 24 months out on products, expansion, objectives and goals. We changed vendors post-COVID. ” The U.S.

Non-Profit 128

Non-Profit Marketers Marketing Finance 128

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. For example, insurance, healthcare, finance, and legal terms have some of the highest CPCs. How Google Determines Keyword Price What drives keyword costs up or down? Theres a lot going on behind the scenes that affects pricing. Finance $3.50

Price 79

Price Finance Shipping Real Estate 79

Martech

JUNE 20, 2025

Another is the brand’s price premium, the additional revenue a company can command due to brand strength. Conjoint analysis If you want to understand or defend premium pricing, conjoint analysis quantifies the value consumers place on brand status. The incremental revenue attributable to brand strength.

59

59

Customers.ai

NOVEMBER 25, 2024

For instance, when a visitor spends 10 minutes browsing your premium sneakers category, your CRM doesn’t just note that – they’re flagged for follow-up with tailored campaigns featuring similar products. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. The result?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Exposure Ninja

AUGUST 12, 2024

The heading of “easy scheduling ahead” immediately lets you know that Calendly offers a scheduling product that makes things easy. The copy says “easily book meetings”, reinforcing the ease of use and telling you what the product does (meeting booking). Let’s say they land on a product page.

User-Generated 98

User-Generated Communications Finance B2C 98

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Consider nearshoring to bring production closer to your target market.

Manufacturing 156

Manufacturing Finance Logistics Transform 156

Backlinko

MARCH 5, 2025

Let’s say you run a personal finance blog. Lets say youre running a personal finance blog that competes with NerdWallet. Trends add-on) = $428.95 per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. Trends add-on) = $428.95

SEO 86

SEO Finance Market Research Shoppers 86

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. This type of AI is often used in financial applications to predict stock prices or in healthcare to recommend treatments. So what are the primary types of AI? Analytical AI: Analytical AI is used to make decisions based on data.

Advertisers 246

Advertisers Advertising Manufacturing Finance 246

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 125

Finance Transform Price CRM 125

Search Engine Land

SEPTEMBER 30, 2024

This rate cut is expected to lower interest rates for consumer loans and other financial products and help keep the job market strong. A holiday marketing playbook recently released by Microsoft highlighted these four points that underscore consumer preferences: 16% increase in buy now, pay later financing.

Retail 77

Retail eCommerce Shipping Price 77

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Greg Brunk , Head of Product at MetaRouter, notes that RMNs have a unique ability to deliver on performance criteria and help tell the story of your ads to leadership. Produce creative.

Retail 71

Retail Customer Shoppers Advertisers 71

Martech

SEPTEMBER 14, 2021

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit expects to finance the acquisition through cash on hand and approximately $4.5 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. billion in new debt.

Finance 136

Finance Price Global Marketing Customer 136

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 98

Product eBook Price User-Generated 98

Hubspot Marketing

JANUARY 5, 2018

Let’s assume we are an online car dealership, and we want to use real-time bidding (RTB) as a mechanism to buy ad space for our product on other websites -- for retargeting purposes. In our example, those features will consists of which of the following four web pages were visited: Pricing. Neural Networks in Advertising.

Finance 291

Finance Price Marketers Marketing 291

Hubspot Marketing

MAY 3, 2018

Price: Free. Lastly, with Sheets, you have the advantage of other Google tools, like Google Translate , Go Finance , and Import Feed/Import Data functions, which enable you to pull data straight from web page’s URLS. Price: Free (for Mac users). Price: 2/months free trial; Enterprise version $79.99. Price: Free.

Price 143

Price Finance Product Management 143

Search Engine Land

SEPTEMBER 16, 2024

You can directly track clicks, time spent on your site, pages viewed, conversions and micro-conversions such as signing up for a newsletter , viewing the pricing page or watching a key video. Target health and wellness sites with ads for supplements, products, or fitness programs. Target gaming websites with ads for games.

User-Generated 77

User-Generated CRM Content Placement Finance 77

Martech

JUNE 14, 2023

have used AI for content production. have used AI for content production. The IBM survey was released in early 2022, about 10 months before OpenAI’s ChatGPT brought down AI’s price and made it easier to integrate. If IBM does this survey again it’s likely price will have fallen off this list. In your inbox.

Finance 139

Finance Price Influencer Marketing Marketers 139

Hubspot Marketing

SEPTEMBER 25, 2023

Content Assistant) Command CRM-related tasks (ChatSpot) Request auto-generated information related to your CRM (ChatSpot) Price: HubSpot AI features, in Public Beta and Alpha, are free with additional features available to premium customers. enables people to interact with your products using voice and text. Learn more or sign up here.

Price 138

Price Transform User-Generated CRM 138

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145

Shoppers Retail Finance Shipping 145

Neil Patel

DECEMBER 23, 2020

I’ve picked out the top five free CRM software products on the market. HubSpot CRM – Best free marketing CRM Really Simple Systems – Best free sales CRM Agile CRM – Best free customer service CRM Flowlu – Best for SMB finance Apptivo – Best for basic business management. They’re all a little different.

CRM 143

CRM Finance User-Generated Management 143

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Passionfroot is a digital workspace where creators can keep track of projects and clients and manage their finances. Passionfroot charges creators based on a three-tiered pricing structure for its software.

Finance 144

Finance User-Generated eBook Entertainment 144