Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we picked on product managers (again, another easy target).

Gen Z

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

Marketing Mix

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. For instance, they used their product features to create the State of Video live event. Say you’re in personal finance. Results Traffic is important.

SEO

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet?

Marketing Strategy

Exposure Ninja

JUNE 26, 2025

For finance marketers, this shift presents both a challenge and an opportunity. Our recent analysis of over 7 million finance-related keywords reveals that AI Overviews are already appearing on thousands of high-intent searches every month. What Are AI Overviews and Why Do They Matter for Finance Marketers? industry average.

Finance

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. How can you guide members of our community to our website to purchase a product or service? What does community mean to you? How would you describe your management style?

Management

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a rich blog post for a fintech company could be titled What is embedded finance?

SEO

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. (Except its usually not that simple.)

Price

Hubspot Marketing

NOVEMBER 20, 2024

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing

The CMO Survey

APRIL 1, 2025

improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. The investment is delivering tangible results: 8.6% in Spring 2024) 8.5% increase in customer satisfaction (up from 6.1%) 10.8%

Transform

The Marketing Operations Leader

JANUARY 11, 2025

Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Questions to Ask: Are we aligned with sales, product, and finance teams on shared priorities? Recommendation: 1-2: Establish a KPI framework and create dashboards for key stakeholders.

Finance

Hubspot Marketing

SEPTEMBER 12, 2024

He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Can they have confidence in us and our products? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts.

Transform

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Focus on people, not products In nonprofit marketing, the people they help are front and center.

Whitepaper

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways. The human impact cuts deep.

Transform

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. When customers think their devices are listening to their conversations, for example, they feel less inclined to buy your product or service. But use caution.

Customer

Sprout Social

APRIL 15, 2025

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Is this product announcement cool or exciting?

Finance

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Elation, for instance, offered exclusive product pricing to attendees.

Event Marketing

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO

Martech

NOVEMBER 20, 2024

Here are my top three tips to make this season positive and productive. Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. It means a lot of time was devoted to coming up with a fair expectation of your performance.

Finance

Search Engine Land

AUGUST 23, 2024

“These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology.

Finance

Martech

SEPTEMBER 4, 2024

The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations.

Marketing Strategy

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals.

Transform

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Can they have confidence in us and our products? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts.

Transform

Hubspot Marketing

JANUARY 3, 2025

A loss leader is a free-ish mini product that gets customers to buy a bigger product. Look within your product for features that could be free tools. For example, if youre a personal finance app, maybe its a compound interest calculator. Take a minute to look through your product for free feature ideas.

Finance

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance

Martech

JUNE 27, 2025

The disconnect is real Marketing is often handed KPIs set by finance or executive leadership without marketing input. Leadership wants to see marketing dollars spread across the board to every product. Some products just don’t perform as well. The product-market fit isn’t there yet. The price point is off.

Finance

Martech

OCTOBER 31, 2024

Martech replacements appear to have a top-down motion, as opposed to a bottom-up motion, where the staff and users of the product push for a replacement. Fortunately for marketers, many of the martech tools available today are SaaS software products used by specific users in marketing or marketing operations.

Finance

Martech

APRIL 3, 2025

Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4. Your operations and finance directors will thank you. This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey.

User-Generated

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics

Hubspot Marketing

JULY 8, 2025

They started with a story: a clear explanation of what was changing in the market, and why their product existed because of it. And how does your product help them respond? I thought it would show how productive we were. I didn’t need to “be” finance or sales. Maybe you’re waiting on a product launch.

CMO

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. This shows that Fintok is more than financial advice: its also a place to share products that appeal to certain demographics and financial philosophies. How does your product or service fit in their journey?

Gen Z