Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet?

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer 113

Customer Transform Logistics Finance 113

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance 124

Finance Customer loyalty Entertainment Price 124

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we picked on product managers (again, another easy target).

Gen Z 112

Gen Z Finance Marketers Marketing 112

Search Engine Land

AUGUST 23, 2024

“These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology.

Finance 104

Finance Food Entertainment Health 104

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Elation, for instance, offered exclusive product pricing to attendees.

Event Marketing 115

Event Marketing Finance Customer loyalty Marketers 115

The CMO Survey

APRIL 1, 2025

improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. The investment is delivering tangible results: 8.6% in Spring 2024) 8.5% increase in customer satisfaction (up from 6.1%) 10.8%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

The Marketing Operations Leader

FEBRUARY 19, 2025

What you'll learn: Smarter budget planning that aligns spend with business objectives Real-world examples of collaborating with finance, improving visibility, and eliminating inefficiencies Tools and strategies to optimize media mix and vendor accountability Don’t miss this opportunity to take control of your marketing spend.

Finance 130

Finance CMO Analytics Communications 130

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. How can you guide members of our community to our website to purchase a product or service? What does community mean to you? How would you describe your management style?

Management 123

Management Finance Communications Entertainment 123

Hubspot Marketing

SEPTEMBER 12, 2024

He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 119

Logistics Finance Manufacturing Law 119

Calvyn Lee Blog

NOVEMBER 10, 2022

So, the demand for all Finance categories in India is really high. Say, for iGaming, the best-converting ones are RummyCircle services and products. As for the Finance vertical, and namely – crypto, you can choose Bitcoin, Ethereum, Tether, Binance Coin, XRP, and other ones from the list created by Forbes. Conclusion.

Affiliate Marketing 240

Affiliate Marketing Finance Price Marketers 240

Martech

MAY 14, 2025

.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. Sales blames product. Product blames finance. Finance pulls funding. Marketing blames sales.

Finance 88

Finance Manufacturing Management Product 88

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. When customers think their devices are listening to their conversations, for example, they feel less inclined to buy your product or service. But use caution.

Customer 125

Customer Transform Retail Finance 125

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. For instance, they used their product features to create the State of Video live event. Say you’re in personal finance. Results Traffic is important.

SEO 100

SEO Finance User-Generated Food 100

Martech

NOVEMBER 20, 2024

Here are my top three tips to make this season positive and productive. Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. It means a lot of time was devoted to coming up with a fair expectation of your performance.

Finance 117

Finance Marketers Marketing Management 117

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If Retail churn is 20% but Finance is only 8%, you need different retention strategies. Register now to save your spot!

Transform 130

Transform Customer Acquisition Finance Marketers 130

Jeff Bullas

FEBRUARY 23, 2023

They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology. They are looking for articles about mental health, relationships, and getting healthier. They expect articles to be in-depth and thoroughly researched.

Copywriting 360

Copywriting Finance Health User-Generated 360

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 126

Transform Finance User-Generated Marketers 126

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways. The human impact cuts deep.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 117

Transform B2C Manufacturing Finance 117

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

illumin

NOVEMBER 19, 2024

While this younger demographic is great at finding new brands online, they’re more likely to choose quality over quantity or loyalty – spending based on ethics, sustainability, and product lifespan. In PWC’s report, 39% of Gen Z respondents said they were more likely to buy higher-quality products that last longer.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Finance 111

Finance User-Generated Health SEO 111

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a rich blog post for a fintech company could be titled What is embedded finance?

SEO 114

SEO Logistics User-Generated Finance 114

Sprout Social

APRIL 15, 2025

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Is this product announcement cool or exciting?

Finance 79

Finance Law Education Entertainment 79

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics 122

Logistics Food Entertainment Finance 122

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Can they have confidence in us and our products? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts.

Transform 109

Transform Finance Marketers Marketing 109

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 102

Finance Transform Communications CRM 102

Hubspot Marketing

NOVEMBER 20, 2024

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing 104

Manufacturing Finance Health New Technology 104

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. This is to allow specifying whether the type of installment credit is lease [lease] or finance [finance].

Product 112

Product Shipping Finance Price 112

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Focus on people, not products In nonprofit marketing, the people they help are front and center.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. (Except its usually not that simple.)

Price 106

Price User-Generated Finance eCommerce 106

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. This shows that Fintok is more than financial advice: its also a place to share products that appeal to certain demographics and financial philosophies. How does your product or service fit in their journey?

Gen Z 77

Gen Z Finance User-Generated Millennials 77

The Marketing Operations Leader

MARCH 25, 2025

Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. That’s when the conversation becomes really productive.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130