Search Engine Journal

JUNE 8, 2022

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. The post Google Expands Verification Requirement For Finance Ads appeared first on Search Engine Journal.

Finance 98

Finance Promotion Advertisers Advertising 98

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Especially if you can knock it out of the park. Lets take a look at some of Reddits most popular niches.

Branding 98

Branding Finance Fashion Health 98

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. Transparency : Ensuring customers know when AI is used in marketing content.

Branding 134

Branding Copywriting Law Marketing Ethics 134

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They pay $50 – $200 depending on the nature of your contribution.

Finance 360

Finance Copywriting Health User-Generated 360

The Marketing Operations Leader

MARCH 3, 2025

If Retail churn is 20% but Finance is only 8%, you need different retention strategies. How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? If Account C isn’t engaging, your ABM strategy needs a tweak. I like to start data analysis in a basic spreadsheet.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 132

Promotion Health Education Finance 132

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Garner continues, I previously worked with a company that offers zero percent interest financing for car repairs.

SEO 128

SEO Gen Z Finance Transform 128

Hootsuite

SEPTEMBER 27, 2021

Conveniently, social posts promoting the podcast just so happen to offer an opportunity to cross-pollinate with that business’ own audience. Promote your company culture. PayPal is a global force at this point, but let’s not forget that on paper, it’s a digital finance exchange tool: a.k.a Get the full report now! Get Started.

Promotion 145

Promotion Product Branding Logistics 145

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Marketing 89

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Hootsuite

JULY 21, 2022

You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Let’s say in our example earlier, the finance department told us that for every $25 t-shirt we sell, we make $15 in profit. Next, all you need to do is show your boss and wait for that promotion!

Promotion 126

Promotion Finance Analytics User-Generated 126

Hubspot Marketing

JANUARY 8, 2025

SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. What makes SaaS landing pages unique?

Price 104

Price User-Generated Finance eCommerce 104

Buffer Marketing

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

PR 108

PR Finance Fashion Food 108

Hubspot Marketing

OCTOBER 29, 2024

Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. They outline their solutions for healthcare, education, finance, and more. Manufacturers can sell directly to customers or work with a partner, like a distributor, to help them sell their products.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.  

Whitepaper 115

Whitepaper Thought Leadership Marketing Marketers 115

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). Finance and capital markets. Khan Academy Weve covered a lot of resources for soft skills so far.

Finance 86

Finance Analytics Transform Communications 86

Jeff Bullas

JUNE 18, 2025

Most of his content are interviews with Bloomberg and Financial Times and other media and he also promotes a lot of the companies they have invested in. #8: Enterprise AI Automation – Legal, finance, and HR automation—unsexy but incredibly valuable.

Transform 173

Transform Education Health Thought Leadership 173

AWeber

JULY 18, 2023

Here’s how to address your readers’ pain points, where to push your latest posts, and a few steps to build your own following as you go: How to promote your blog Assuming your blog already delivers the goods for your readers, we’re left with two questions: how to promote your blog, and where. Let’s try another one: “finance tips.”

Promotion 90

Promotion Finance User-Generated SEO 90

Martech

APRIL 3, 2025

Finance teams have also become addicted to faulty attribution. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Instead, treat it as a driver of strategy.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Sprout Social

DECEMBER 30, 2024

Highlight upcoming product releases or promotions Build buzz for an upcoming launch or promotion with Shorts. Thinkific nails this approach with their trailer for an episode of their podcast, Unique Genius, featuring finance content creator and business coach Ellie Diop. Tease the products with close-ups or unboxings.

Branding 84

Branding Transform Finance User-Generated 84

Martech

JUNE 20, 2025

It’s especially effective for campaigns that can be varied regionally, such as: In-store promotions. This layered approach provides a more comprehensive view and builds credibility with finance and executive teams. Localized digital advertising. It also provides robust evidence of incremental impact in the short and mid-term.

Branding 73

Branding Marketing Mix Health Price 73

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Sprout Social

JUNE 5, 2025

Newsletters, promotional emails and customer updates can nurture leads, drive conversions and build loyalty. Timely social trends can inspire more relevant and engaging email content, while strategic social promotions can effectively drive valuable email list growth.

Thought Leadership 76

Thought Leadership Finance B2C Communications 76

Power Digital Marketing

MAY 6, 2025

Interest Rates: The Impact on Financing and Customer Demand Rising interest rates are another significant concern for home services businesses, especially for those who rely on financing options or customers who finance larger projects like home remodeling or HVAC installations.

Finance 52

Finance Price Real Estate Energy 52

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Buffer Marketing

JUNE 29, 2022

So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage.

Finance 113

Finance Management Logistics Energy 113

Unbounce

FEBRUARY 7, 2019

Maybe it’ll even include case studies of people who have transformed their finances using this method. If the personal finance website in our example has a blog, for instance, we could add a call to action at the end of every post telling the reader to “Find out how our software makes it easy for you to stick to your household budget.”.

SEO 145

SEO Finance Transform Promotion 145

Sprout Social

OCTOBER 11, 2024

Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs. Other insurance companies like GEICO and State Farm sponsor athletes, events and athletic associations year-round.

Transform 94

Transform Fashion Gen Z Food 94

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Due to its highly visual nature, its perfect for brands looking to showcase their personality and make finance more approachable. Social media for financial services is often met with some hesitation.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Affiliate Marketing 144

Affiliate Marketing Fashion Finance Marketing 144

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” “If you identify something relevant that your ideal customer might search for, you can still engage them,” she says.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

MARCH 28, 2022

Plus, you can use social media to promote thought leadership content in an organic way without seeming too promotional. We can't say it enough, but being too promotional doesn't connect with your audience. Dave Ramsey is a personal finance expert. Publish a variety of content — in a variety of places. Be genuine.

Thought Leadership 130

Thought Leadership Content Marketing Finance Real Estate 130

Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. Including: Science and tech Engineering History Art forms Finance As an example, we asked both apps to help us understand climate system feedback loops. And at a rate so fast that it’s nearly impossible to keep up. ChatGPT’s outline provided more detail.

Finance 104

Finance SEO Transform Copywriting 104

Hubspot Marketing

OCTOBER 28, 2024

Image Source Gavin Yi , Founder & CEO of Yijin Hardware , told me that he used AI-driven heatmap analyses to check if their mobile app’s existing design promotes conversions. The system was able to discern each visitor‘s preferences based on their on-site behavior and serve them the optimal product imagery, content, promotions, etc.,

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Neil Patel

SEPTEMBER 26, 2020

Equipment Financing. The name is pretty self-explanatory here—the money from equipment financing must be used to purchase equipment. Equipment financing is usually secured by the equipment you’re purchasing. But a business credit card can potentially be a great option to finance certain purchases. Business Credit Card.

Finance 145

Finance Real Estate Food Promotion 145