Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 121

Branding Gen Z Energy Shoppers 121

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. Reddit is also changing the search landscape.

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese.

Transform 95

Transform Gen Z Fashion Food 95

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. It’s also a top category for women across generations.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Of course not.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing? Workshop or class?

Gen Z 56

Gen Z User-Generated Food Marketing 56

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Don’t forget your Twitch social media promotion!

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. How much revenue they have or will generate in any given period is usually the biggest indicator of success.

Gen Z 144

Gen Z Education Marketing Marketers 144

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 128

Gen Z Branding Food Transform 128

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

MAY 16, 2023

Professional Uses Photo-sharing platforms would be helpful to companies like restaurants or stores that want to take photographs, display content, and update followers about their food, goods, or products in a crisp, clean way. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

FEBRUARY 6, 2024

According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. User-generated content (UGC) campaign. A post shared by etsy (@etsy).

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Rena Awada, the owner of Healthy Fitness Meals ( @healthyfitnessmeals ), used Reels to share delicious, healthy, family-friendly recipes made with real food. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. Imperfect Foods gained important audience insights with Pinterest’s interest targeting. This food is perfectly good for eating, but it doesn’t meet the visual standards required for sale in grocery stores. Without these produce boxes, the food would be wasted.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

APRIL 13, 2020

His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions. Her Tweets promote kindness, unity and guarding your mental health , especially during these trying times.

Communications 145

Communications Gen Z Law Food 145

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Generate content for your account. promote the takeover on your Instagram, too.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Born 1981-1996, Millennials engage more with influencers and connect more deeply with brands than any other generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Born 1981-1996, Millennials engage more with influencers and connect more deeply with brands than any other generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.    Even reading that paragraph has probably left you with questions.

Gen Z 111

Gen Z Shipping Food Non-Profit 111

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Food for thought: videos targeting “beginners” were up by 50% in 2020. Actively promote your content beyond YouTube. Should we focus on long-form or short-form videos ?

Gen Z 142

Gen Z Real Estate Education Entertainment 142

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 119

Gen Z Fashion Food User-Generated 119

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 141

Customer Gen Z User-Generated Health 141

Hootsuite

FEBRUARY 10, 2025

For those in the B2B health space, social media is both a way to promote your products to healthcare organizations and help contribute to public health literacy with educational content. FDA The FDA regulates data privacy and safety of medication, food, and many other health or beauty products. You can still educate at the same time.

Law 61

Law Health Entertainment Gen Z 61

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. ” 💡 Continue learning : How to Create the Perfect Facebook Business Page to Promote Your Small Business What should you post on Instagram Instagram is a visual content platform.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101