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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Hubspot Marketing

At first you have to welcome everyone, take their jackets, and offer them food or a drink. P roduct (Ideation, Innovation, and Feedback) Product communities allow you to create a safe space for your customers to provide feedback on your products and services.

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 103
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9 Product Category Marketing Examples to Inspire Your Own

Hubspot Marketing

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144
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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 104
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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

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