Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Gen Z is about: Personalization: They want some level of connection and to know that you know them.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

Gen Z 144

Gen Z Promotion Product Branding 144

Hubspot Marketing

NOVEMBER 1, 2023

World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. What Makes Chamberlain Coffee Uniquely Gen Z So what makes Chamberlain Coffee distinctly Gen Z compared to other beverage brands?

Gen Z 128

Gen Z Millennials Customer Acquisition Law 128

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 113

Transform Gen Z Manufacturing Millennials 113

Martech

MARCH 24, 2025

Gen Z is three times more likely than baby boomers to value exclusive experiences. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. YouTube is the most popular social platform for product discovery, followed closely by Instagram and Facebook. 16% buy through messaging apps.

Retail 110

Retail Gen Z Transform Shoppers 110

illumin

JANUARY 14, 2025

As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

illumin

JUNE 6, 2025

Gen Z is shaping the ways brands approach Pride For Gen Z, support during Pride isn’t about rainbow logos—it’s about consistent, authentic action. Nearly 1 in 4 Gen Z adults in the U.S. trillion in global spending power , Gen Z expects real, year-round allyship. More broadly, 58% of U.S.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research.

Gen Z 131

Gen Z Millennials Food Global Marketing 131

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). As a result, influencers who accept payment (i.e.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. Social search engine optimization (SOSEO) is at the heart of this shift.

Gen Z 86

Gen Z Millennials User-Generated Influencer Marketing 86

Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

Advertising 102

Advertising Advertisers Gen Z Transform 102

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 67

Gen Z Millennials User-Generated Advertising 67

Martech

DECEMBER 18, 2024

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study.

Gen Z 102

Gen Z Shoppers eCommerce Advertising 102

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z 109

Gen Z Retail Food Millennials 109

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Meme marketing is just the newest internet-native version of it.

Gen Z 112

Gen Z Finance Marketing Marketers 112

Marketing Insider Group

JUNE 17, 2025

And way less likely to comment “beautiful” on a product post for hiking boots. Product recommendations that don’t feel like guesswork. Product teams understand what features users actually want. And it’s not just for Gen Z influencers in neon hoodies. Virtual product demos that feel like you’re in the room.

CRM 111

CRM Management Gen Z Marketing 111

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. ” he asked.

Direct Mail 133

Direct Mail Retail Gen Z Marketing 133

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 111

Gen Z Influencer Marketing Manufacturing User-Generated 111

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94