Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 135

Gen Z Pharmaceutical Customer Acquisition Marketing 135

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Influencer marketing more generally might grow stronger with each new generation. Virtual Pop-Up Shops.

Direct Mail 122

Direct Mail Gen Z Fashion Manufacturing 122

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing.

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

MARCH 16, 2023

They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Apple Apple is a clear (if not the) leader of the tech product market, and they’ve managed to do so while always maintaining a bit of a villain reputation.

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126

Hubspot Marketing

DECEMBER 28, 2023

Another wonderful touch is how the ad prioritizes narrative over product placement. There’s a clear call to action at the end, but Reebok keeps its product placements subtle throughout. Ceragon: Product Marketing Video campaign by Penguin Strategies You know the age-old story. Asahi beer and has fun doing it.

Video Marketing 110

Video Marketing Advertising Advertisers Entertainment 110

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found.

Branding 95

Branding Gen Z Transform Education 95

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. Chris Brownlee, VP of Product at Yext, also discussed how apps give way to new apps. Decentralized creator cooperatives?

Gen Z 96

Gen Z Law CMO Marketing 96