Remove Gen Z Remove Promotion Remove Retail
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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

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5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z 132
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Holiday shopping trends for 2024

illumin

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

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How live social shopping is driving brand results

Sprout Social

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. She answers questions in real-time as thousands of viewers watch. Sounds too good to be true?

Branding 117
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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

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