Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. She answers questions in real-time as thousands of viewers watch. Sounds too good to be true?

Branding 117

Branding Gen Z Energy Shoppers 117

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Retailer Temu recently launched an affiliate influencer program. Creators can also easily find products and brands to promote. Trying to reach Gen Z?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 trend forecasting tips for retail brands. Urban Outfitters does this by using viral style hacks to promote their products. If you’re familiar with the movies, you may be rightfully confused. how would you wear it?

Retail 142

Retail Fashion Gen Z Branding 142

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z 125

Gen Z User-Generated Industry Insights Health 125

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. View this post on Instagram. ????Research

Retail 130

Retail Gen Z Fashion Millennials 130

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Hubspot Marketing

JANUARY 22, 2025

In fact, email marketing, in general, is. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. Other lenses help customers build their own customized skincare routines.

Gen Z 68

Gen Z Branding Fashion Retail 68

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 135

Gen Z Millennials Branding Transform 135

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Neil Patel

NOVEMBER 23, 2020

CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. The influencer and the brand forged a partnership to create content for both TikTok and YouTube, two platforms with massive Gen Z followings. gain market share with Gen Z customers.

Gen Z 141

Gen Z Branding Marketers Marketing 141

Sprout Social

MARCH 26, 2025

Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. They also use it to promote their various programs and services. How are other UK brands using Facebook?

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing? Workshop or class?

Gen Z 68

Gen Z User-Generated Food Marketers 68

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike.

Gen Z 131

Gen Z User-Generated Shoppers Real Estate 131

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions. Share images and Reels of your products on the app to promote your holiday offers. Gen Z uses TikTok as their preferred search engine.

Gen Z 132

Gen Z Retail Marketers Marketing 132

Hubspot Marketing

NOVEMBER 16, 2023

These shoppers also spent over $47 billion in retail in the two weeks after December 25th. Gen Z-ers had even more left to complete than other generations. [4] Consider promoting loyalty or rewards programs, which are top of mind for shoppers during this period.

Shoppers 127

Shoppers Gen Z Branding Retail 127

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . Case study: Mecca. meccabeauty. It’s the glowy skin for me. ??

Gen Z 126

Gen Z Transform Retail Entertainment 126

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Social platforms were once seen only as promotional tools. One thing is for certain: social commerce is here to stay. trillion by 2025.

Customer 144

Customer Gen Z Transform Retail 144

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. If you’re looking for ways to promote your product or service to a younger audience, selling on TikTok is not a suggestion but a requirement. That’s because 63% of Gen Z use TikTok on a daily basis.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

SocialPilot

JUNE 19, 2025

The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Leading the charge for brands was beauty retailer e.l.f. Tapping a sponsored hashtag takes users to a page engineered to promote engagement beyond views. But TikTok disrupts that. The team behind e.l.f.

Branding 145

Branding Gen Z Fashion Energy 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127