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The future is niche: a brand guide to popular niche communities

Sprout Social

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. This is particularly true of lifestyle communities.

Branding 103
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New marketing tactic to keep hot categories growing

Martech

billion, according to MarketWatch , citing data from Columbia University Mailman School of Public Health. The post New marketing tactic to keep hot categories growing appeared first on MarTech. Total sales in liquor stores from March 2020 through September 2020 jumped 20% to $41.9 Tidal shift. But the tide has shifted now.

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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. Claims of health benefits or results need to be supported by proof. You want your influencer partnerships to feel natural and engaging. Only share genuine experiences.

Gen Z 128
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A crash course for new marketing leaders overseeing social media

Sprout Social

In this article, we’ll address how you can get up to speed on social quickly, align business and social goals, protect your team’s mental health and cultivate a productive relationship with social practitioners. As a result, SMMs are constantly battling burnout and taking hits to their mental health. Start with these major must-haves.

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. But compliance is only one side of the coin.

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How to Create an SEO Budget for Max ROI

Hubspot Marketing

When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. The same can be said about your SEO budget.

SEO 129
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How to Diversify Your Marketing Agency Pipeline

Social Media Examiner

Wondering how to evaluate new market opportunities to determine if they're a good fit? Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.

Health 143