The future is niche: a brand guide to popular niche communities
Sprout Social
APRIL 21, 2025
With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. This is particularly true of lifestyle communities.
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