Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders.

CMO 52

CMO Health Thought Leadership Education 52

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Historical performance is another essential metric to track to ensure the influencer maps to their goals.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketing 142

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. It was leveraged on OSHA’s Safe and Sound Week where they get companies to pledge to implement or improve workplace health and safety programs.

Manufacturing 130

Manufacturing Copywriting CRM Marketing 130

Sprout Social

OCTOBER 18, 2023

Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. You can even compare themes against each other.

Health 144

Health Manufacturing Thought Leadership Product 144

Martech

MAY 30, 2024

They take a sophisticated approach to email deliverability, beginning with a thorough assessment of your current domain/IP health and practices. They also continue to monitor your domain’s health to avoid future issues and provide numerous recommendations to help you remain a legitimate sender.

Health 119

Health User-Generated Email Marketing Place 119

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. Everything plays a role in your email success, from the health of your email database to your copywriting skills. Everything you do determines your score, but your email list health dramatically impacts it.

Health 127

Health Inbound Marketing Copywriting Education 127

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.”

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Overall PPC Initiative – Enterprise.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

OCTOBER 4, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

CRM 116

CRM Health Customer Journey Performance Marketing 116

Calvyn Lee Blog

NOVEMBER 24, 2023

For example, Persado uses AI to create higher-performing marketing messages. Meanwhile, less than 20% have a structured testing program for activities like email, social media ads, and website optimization. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

DECEMBER 20, 2021

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. Its clients include business and government entities including state health departments who use its technology to provide vaccine and immunization data to consumers.

Health 120

Health New Technology Conversational Marketing Place 120

Sprout Social

SEPTEMBER 12, 2022

Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency. Headquarters location: Canada.

Management 98

Management Real Estate Branding Food 98

Bannerflow

MAY 14, 2020

The demand for immediate accountability and return-on-investment is visible in quarterly shareholder expectations, through to agile working practices and the rise of so-called “performance” marketing. These are all valid requirements for any business – important to the commercial health of the function.

Health 98

Health Place Performance Marketing Management 98

Sprout Social

OCTOBER 14, 2021

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? For example, which factors contributed to your highest-earning month? Sales projection.

eCommerce 140

eCommerce Analytics User-Generated Food 140

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 131

Branding Key Performance Indicator Marketing Marketers 131

Martech

MAY 11, 2022

Nestle Health Science – MERITENE®. Over the course of the first year, they earned page one rankings for more than 90 previously unranked terms related to health. The post How-to guide: Create a sustainable, high-performing SEO and content strategy appeared first on MarTech.

SEO 108

SEO Health Food User-Generated 108

Martech

JUNE 12, 2024

To cross-sell, a fintech company could offer a free financial health checkup tool to generate a report identifying potential areas for improvement and cost-saving opportunities. Tying in a personalized learning plan would make this more powerful and help automate web and email content presentation with a set of recommended courses.

Customer 124

Customer Education Customer Acquisition User-Generated 124

Martech

FEBRUARY 25, 2022

As Heyday recently announced, they are also focusing their strategy on brands in key categories, including health and beauty, home appliances and sports and outdoor brands.They’ll partner with new brands to get them off and running on Amazon. “We are marketplace native, developing durable, accessible home brands.”.

Branding 117

Branding Logistics Retail CMO 117

Marketing Insider Group

JANUARY 11, 2021

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. There are franchise businesses in travel, restaurant, convenience stores, websites, health and wellness, business, and much more. Starting a business is a major endeavor. Here are a few questions to ask yourself.

Product Life Cycle 137

Product Life Cycle Finance Law Health 137

Businesses Grow

JANUARY 19, 2023

The thing that has nagged at me for a long, long time is this trend in the world around mental health. There was a research report not long ago that showed that 51% of Americans aged 18 to 24 have sought medical help for a mental health condition. Now, what does this have to do with marketing and community? It haunted me.

Gen Z 76

Gen Z Health Marketing Marketers 76

Martech

FEBRUARY 6, 2024

Spend your time refining your website, making training materials, setting up useful health insurance plans, providing support to your staff and setting the direction of every department in your agency. We focus on working on the business. That’s the work you can do best. You know the business better than anyone.

SEO 117

SEO Energy Health Price 117

Neil Patel

DECEMBER 13, 2022

The main ones being: Lack of ability to track return on investment Economy causing marketing budget cuts A shift toward moving ad spend to performance marketing due to better results. And 21% of B2B companies plan on decreasing their overall marketing spend due to the economy impacting the company’s overall health.

B2C 145

B2C Marketing Marketers Influencer Marketing 145

Martech

MARCH 6, 2024

Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. It’s like your digital ID.

Energy 120

Energy Non-Profit Real Estate Health 120

AWeber

DECEMBER 6, 2023

Drive more clients your way faster with high-performing marketing tools that provide built-in automation and AI assistance. Pairing Buffer social media management with AWeber email marketing platform gives you the best of two worlds: social media and email marketing.

Finance 116

Finance User-Generated Transform Communications 116

Power Digital Marketing

MARCH 13, 2025

Matched market testing is crucial for retail clients, explains Makenna Sekeres, Account Director at Power Digital. These methods help us isolate the true impact of campaigns by leveraging similarly performing markets to introduce a test. advertising is added) will serve as the test.

Food 52

Food Retail Health Marketing 52

Sprout Social

SEPTEMBER 26, 2024

As Swehl co-founder Elizabeth Myer puts it, “We joke that a women’s health brand can only dream of having their ad pulled. According to Scavuzzo, this harmony leads to campaigns that perform. Marketing initiatives that break free of silos, and deliver a consistent experience and message across all channels are the ones that succeed.

PR 94

PR Influencer Marketing Marketing Marketers 94

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Sprout Social

JULY 31, 2018

I can hear the “performance marketers” jeering all the way from here. this year, when my health exploded before my very eyes, i lost my zest for everything that made me happy. The customer journey is vast and will always be, to some extent, untrackable. Hear me out. My ROI Anecdote. if you are hurting, you will heal.

Energy 81

Energy Health Customer Journey Analytics 81

Bannerflow

MAY 14, 2020

The demand for immediate accountability and return-on-investment is visible in quarterly shareholder expectations, through to agile working practices and the rise of so-called “performance” marketing. These are all valid requirements for any business – important to the commercial health of the function.

Health 52

Health Place Performance Marketing Management 52

Hubspot Marketing

JANUARY 23, 2023

Marketing leaders say the top strategies are to prevent quiet quitting involve motivating employees with rewards, recognizing hard-working employees, offering workers career development opportunities, supporting workers’ mental health, emphasizing work-life balance, and offering flexible work schedules.

Marketing 107

Marketing Marketers Promotion Management 107

illumin

OCTOBER 1, 2019

“We started off as a single brand mattress company, there were about 140 mattress brands in the space… the way we were able to rise above the noise is because of efficient performance marketing. The topic of efficient performance marketing was echoed in another Ad Week panel and cited recently on Ad Age here.

CMO 40

CMO Transform Health eCommerce 40

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Email Marketing 52

Email Marketing Management Energy Health 52

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. But how did I create this guide? We have designed these prompts according to our needs and to drive the output we want. Our company deals in [industry niche].”

Transform 105

Transform User-Generated Marketing Marketers 105

Lusha

NOVEMBER 18, 2024

They: Manage marketing automation workflows Track campaign performance Analyze data to optimize marketing ROI Work closely with the sales team to ensure marketing efforts generate high-quality leads Customer Success Operations Specialists: These professionals focus on keeping customers happy and loyal.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 2, 2022

Sync health Previously, there was little visibility to background errors preventing records from syncing. Sync Health tells you which records are syncing, being excluded from the sync or failing to sync.

CRM 52

CRM Health Management Customer 52