Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Sprout Social

MAY 6, 2025

You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand. Brand monitoring tracks mentions of your brand or products across online channels. Include common misspellings, variations, abbreviations and product nicknames.

Branding 108

Branding Health Transform Analytics 108

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Sprout Social

NOVEMBER 4, 2024

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Builds share of voice on a topic Share of voice is a metric for how much your brand dominates a conversation in your industry compared to your competitors.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

SocialPilot

JANUARY 27, 2025

Its ideal for sharing thought leadership, case studies, and industry insights. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products.

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Bannerflow

JUNE 22, 2021

Production automation is all about empowering brands and designers to combine creativity with performance. In the past we have also used a single product shot, so we have a device with our UI, or our app, mocked-up into the screen. Our mission is to communicate that this is our product immediately.

Product 90

Product Advertising Advertisers Communications 90

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Use live shopping features (if relevant) to showcase products. Check that your email, website, and any other key links are updated. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It not only provides great advertising coverage for our products but enables us to use a performance driven approach too.

Product 87

Product Customer Transform Advertisers 87

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. This is what prompts a user to engage with the product. With each loop, the user’s attachment to the product grows as they create a habit. Investment.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Marketing Insider Group

JANUARY 20, 2025

Retail brands thrive in this space by aligning products with lifestyle preferencesfor instance, a fitness brand showcasing how its gear enhances workouts through aspirational, lifestyle-focused content. Decision-makers prioritize content offering industry insights and results.

B2C 57

B2C Social Media Marketing Transform Whitepaper 57

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Let’s dive into the insights and elevate your social media strategy. And the stakes couldnt be higher.

Entertainment 98

Entertainment Gen Z Millennials User-Generated 98

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. million members. Open Google Trends and enter your blog niche idea. As for monetization?

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Sprout Social

FEBRUARY 10, 2025

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. When Sprout was named #1 product by G2 in 2024 , we had our top-performing EA post ever. We have product-specific and messaging pillar Topics, as well as a Topic for Company News. and third-party articles.

Branding 80

Branding Thought Leadership User-Generated Industry Insights 80

Sprout Social

SEPTEMBER 23, 2021

“Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. Check Out the #ExtremeWeather Project.

Food 139

Food Industry Insights Management Communications 139

SocialPilot

FEBRUARY 21, 2024

You can share their images or videos with your product, talking about their experience. Benefits of Posting Brand Ambassador Content: Generate audience trust in your product, Derive more traffic to your website, and Increase conversion rate because people always buy products endorsed by their favorite celebrity.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Internet Marketing Ninjas

APRIL 7, 2022

Duane Forrester is VP of Industry Insights for Yext for over 5 years, and prior to that he was the Sr. Product Marketing Manager at Bing. He was responsible for launching Bing’s updated version of Webmaster Tools.

SEO 126

SEO Industry Insights Digital Marketing Management 126

Martech

NOVEMBER 30, 2023

Dynamic Yield by Mastercard’s Shopping Muse is an AI tool that changes how consumers search for and discover products in a retailer’s digital catalog. It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

Transform 111

Transform PR User-Generated Retail 111

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. You’re brought a page that displays LinkedIn’s product offerings.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Marketing Insider Group

AUGUST 29, 2023

Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Showing products in action can help potential customers understand their value and functionality. Encouraging users to create and share videos using your brand’s products can boost authenticity and trust.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 142

Influencer Marketing Branding User-Generated Marketers 142

Sprout Social

SEPTEMBER 25, 2023

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? That’s only going to continue as social becomes more ingrained in our everyday lives.

Transform 130

Transform CMO Education CRM 130

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. What do their marketing campaigns entail? Focus on Delivering Value.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Hubspot Marketing

NOVEMBER 15, 2023

Incorporating photos in your emails will help illustrate the products, services, or information you're trying to convey and entice readers to click. Product/Service Announcement Emails Only 24% of marketers say emails announcing new products yield the most engagement. For example, let‘s say you’re a pet supply store.

User-Generated 126

User-Generated Education Promotion Email Marketing 126

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience.

Transform 64

Transform Food Education Fashion 64

Set Up

JANUARY 21, 2025

Populations will shift, and it is important for Brands to be in tune with which demographics are resonating with their products. Regular updates, industry insights, and thoughtful recommendations can help build trust and strengthen the partnership. Proactively Communicate: Clients value Agencies that understand their business.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Hot takes and industry insights. But there’s no denying that B2B social media is tricky.

Education 145

Education Promotion Thought Leadership Finance 145

Martech

MARCH 22, 2024

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling.

Transform 118

Transform Content Marketing Marketers Marketing 118

Sprout Social

FEBRUARY 7, 2022

Grammarly puts the focus on their product and the human element behind it. Then, get creative— LinkedIn recommends including your vision, mission, values, positioning, tagline and products/services. Showing off your products. For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings.

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. This shows up right on your profile and allows people to easily visit your website and learn more about your product when they want to.

Education 134

Education Analytics User-Generated Management 134

Adobe Experience Cloud Blog

MARCH 13, 2018

To be the worst contributor ever, ignore that information and add as many links to your homepage, blog, and product pages as you can fit. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard. Trust Your First Draft and Don’t Look Back.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Hubspot Marketing

JUNE 27, 2018

However, be careful not to overwhelm your readers with savings- or product-related emails. Customer loyalty starts with casual industry insights -- only then can you talk business. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Sprout Social

OCTOBER 20, 2022

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Industry insights and news. Their messages are the most compelling examples of company culture we can offer prospective candidates and they help us stand out in a crowded playing field. and third party articles.

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142