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Transforming content marketing lifecycles with AI

Martech

With AI in the fold, you can adapt, learn and glean increasingly sophisticated insights that open new avenues for creativity and engagement. The post Transforming content marketing lifecycles with AI appeared first on MarTech. Popular AI tools for reporting and analytics: Funnel.io Get MarTech! In your inbox.

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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation technologies.

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How Saxo Bank transformed its display advertising

Bannerflow

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. The post How Saxo Bank transformed its display advertising appeared first on Bannerflow.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Topic Templates help brands focus their searches within one of five use cases: Brand Health Industry Insights Competitive Analysis Campaign Analysis Event Monitoring In the case of market insights, use the Industry Insights Topic Template. Click Listening in the Left Bar. Click New Topic. Click New Topic.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action. This data can inform and strengthen the brand connection in future campaigns.

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Building the Relationship with Sales In the sales phase, adopting a “helping, not selling” mindset can be transformative in building trust with prospects. For example, a sales representative could provide an industry benchmark report or a checklist that addresses common issues the prospect is facing.