Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Branding 120

Branding Fashion Non-Profit Marketing 120

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. It categorizes a company’s social contribution, from fulfilling basic needs to creating positive change that benefits clients and society. Well, not anymore.

Product 115

Product Transform User-Generated Management 115

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Many businesses already use AI-powered tools for segmented targeting and personalized ads on social media based on someone’s history and site behavior.

Real Estate 100

Real Estate Manufacturing Transform Finance 100

Hubspot Marketing

NOVEMBER 29, 2023

A nearby community college is seeking to increase the number of students enrolling in its vocational training courses, with a specific focus on healthcare programs. To achieve this, they create target ads, social media posts, and testimonials from past students who got rewarding careers. billion by 2026.

Education 92

Education Gen Z eBook Marketing 92

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. more engaging than long-form videos.

Branding 116

Branding Health Thought Leadership Fashion 116

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. The demand for PhD-led insights is massive, and will only get stronger. This Industry blog explores the ins and outs of the Professional Service industry. Compelling question.

Transform 105

Transform Marketing Marketers PR 105

Orbit Media Studios

JANUARY 16, 2024

Here’s an example: The big header “Technology that Rehumizes Healthcare” is an unhelpful tagline. But if it said “Workforce training for healthcare professionals” then visitors would know what the company does. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts.

PR 123

PR SEO Place Promotion 123

The CMO Survey

FEBRUARY 26, 2020

Traditional media advertising, on the other hand, continues to reflect negative growth at -.4%—slightly 4 – Social Media. 4 – Social Media. Spending on social media grows to 13% of marketing budgets, reaching the second-highest point in Survey history, and it is expected to rise to 21.5%

CMO 130

CMO Retail Price New Markets 130

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Duct Tape Marketing

FEBRUARY 13, 2024

You’ll leave with actionable insights on attracting sales qualified leads online, nurturing them effectively via email marketing, and using lead magnets wisely—all without getting lost in complexity or hype. Without leads, you don’t have clients. Without clients – there’s no business!

Real Estate 76

Real Estate Whitepaper Transform Communications 76

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. It’s only then that you will fully utilize your AI tool and get the insights and ideas you need. For example, “Write a short brand origin story for a social post in the style of Mark Twain.”

User-Generated 97

User-Generated Copywriting Influencer Marketing Energy 97

Hubspot Marketing

OCTOBER 6, 2023

In this article, we delve into the nitty-gritty of small business statistics for 2023 and provide insights into their triumphs, tribulations, and trends. Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021. of American businesses. ( of small businesses.

Finance 107

Finance Food Health Price 107

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up.

Customer 78

Customer Gen Z Shoppers User-Generated 78

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Real Estate 121

Real Estate Entertainment Finance Retail 121

Orbit Media Studios

APRIL 25, 2023

We included questions about nine different services, from healthcare to haircuts. We’re answering the question: Are we ready to have AI involved in our healthcare? AI is already powering some medical decisions, but we’re not really seeing AI in healthcare marketing messaging yet. But are consumers ready for it?

Law 99

Law Price User-Generated Finance 99

Adobe Experience Cloud Blog

JULY 17, 2019

Additionally, it’s enabled both teams to gather accurate account insights and find their ideal customers to create the right target account list. You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. One other important thing it’s helped them do?

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Neil Patel

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole.

Transform 136

Transform Marketing Marketers Millennials 136

Hubspot Marketing

AUGUST 15, 2018

But if you don’t have enough resources or time to conduct your own tests, Sprout Social , a social media management platform with over 24,000 customers, has you covered. This year, they analyzed their customer data to see what time and day their social media posts generated the most engagement. Best Day : Thursday.

Non-Profit 145

Non-Profit B2C Energy Education 145

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing.

Transform 130

Transform CMO B2C Digital Marketing 130

Adams & Knight Marketing

AUGUST 6, 2019

The articles were promoted by content seeding, social media , public relations , influencer marketing and other digital tactics. It earned $14 in incremental state and local tax revenue for every $1 spent in media. For more information, contact Bill Knight at info@adamsknight.com.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Martech

JANUARY 10, 2023

Give marketers access to real-time insights on customer behavior to optimize their campaigns quickly and easily with less manual effort. Today, many industries use APIs, including finance, healthcare, retail and transportation. Social media channels. Ultimately, it becomes hard to realize expected returns on investment.

Finance 120

Finance CRM Retail Analytics 120

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest. It piques interest.

Key Performance Indicator 91

Key Performance Indicator PR Social Media Marketing Management 91

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. For those who deal with personal or sensitive information — like healthcare or financial services — the stakes are even higher.

Branding 88

Branding Price Place Management 88

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. website, social media, search ad), geography, demographics (i.e., More than 170 billion inbound mobile calls to U.S.

Analytics 115

Analytics CRM Affiliate Marketing Law 115

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. With digital channels, we gain first-hand insights into an individual’s response to a stimulus, i.e., content. Exposure to marketing during my early educational journey was limited.

CRM 98

CRM Analytics Retail Management 98

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Entertainment 145

Entertainment Retail Health Communications 145

Adobe Experience Cloud Blog

JULY 9, 2020

AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. That’s unfortunate because among all the data is a wealth of valuable and important insight. But this data must be understood, translated, and shared. So maybe a picture is worth several thousand words.

Transform 174

Transform Thought Leadership Analytics Communications 174

Martech

JANUARY 25, 2022

They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. Many CRM systems are designed to store vast amounts of data, but not all are effective when it comes to categorizing and drawing insights from it. We’ll cover: The benefits of CRM. Process scaling.

CRM 98

CRM Finance Marketing Marketers 98

Neil Patel

APRIL 9, 2021

What is an insight? LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. What Are LinkedIn Insights? That’s the goal of LinkedIn Insights. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Management 89

Management Real Estate Branding Food 89

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways. What Is Content Saturation?

Content Marketing 114

Content Marketing Thought Leadership Marketing Marketers 114

Duct Tape Marketing

APRIL 14, 2024

My passion for empowering entrepreneurs has led me to publish best-selling books, host a popular podcast , and share insights with thousands at conferences worldwide. Expert Insight: Are you in need of fresh, professional insight into complex marketing challenges, with the ability to turn these insights into actionable strategies?

CMO 80

CMO Transform Communications Marketing Strategy 80

Duct Tape Marketing

OCTOBER 23, 2023

Conclusion Understanding the Role of a Fractional Marketing Officer If you’re curious to learn about the duties and obligations of a fractional CMO, we can provide some insight. Imagine if there was an extra set of hands on deck, someone with experience and strategic vision who could step in just when you need them. Interested?

CMO 73

CMO Transform Manufacturing Marketing 73

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Marketing Insider Group

NOVEMBER 18, 2020

The disruption we feel prods us to hunt for insights and information that help us seize the day and get a grip on the future. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Transform 131

Transform Thought Leadership PR CMO 131

Martech

OCTOBER 15, 2021

Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. “We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is

Management 106

Management Law Food Marketing 106