The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

AUGUST 26, 2024

Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Email: Business email address Sign me up!

Transform 126

Transform Influencer Marketing Product Product Marketing 126

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 126

Customer Direct Mail Transform Health 126

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Manager: Technical accuracy and feature roadmap.

Finance 105

Finance Transform Communications CRM 105

Digital Marketer

DECEMBER 19, 2022

In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement. 10 Advantages of Ecommerce in Marketing. Why did ecommerce manage to overtake traditional retail and other markets? Omnichannel marketing. Free to use image sourced from Unsplash.

Transform 82

Transform eCommerce Retail Entertainment 82

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!

Transform 103

Transform User-Generated Influencer Marketing Product 103

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. I’ve seen cases where lower levels of management are blindsided by their operational needs and deliverables and lose sight of the company’s long-term strategic goals,” says Kini. Sound familiar?

Transform 122

Transform Finance Non-Profit Communications 122

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. Of course, implementing new AI-powered tools is often easier said than done.

Transform 115

Transform Education Energy Communications 115

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion.

CMO 118

CMO Transform Price Education 118

Sprout Social

MAY 6, 2025

The best brand monitoring software for social media managers The best brand monitoring tools do more than track mentionsthey tell you how people feel about you and provide valuable insights aligned with your teams workflow and objectives. You can also set up keywords that describe brand complaints or your product name.

Branding 102

Branding Health Transform Analytics 102

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 81

Product Marketing Product Transform CMO 81

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing?

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 117

Transform Logistics Customer Journey Management 117

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Read next: What is digital transformation?

Transform 137

Transform Marketing Marketers Management 137

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 119

Entertainment Transform Law Analytics 119

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 133

PR Transform CMO Marketing 133

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. A structured intake process helps teams collect, manage, and prioritize opportunities with genuine impact potential. What was once limited to tech giants like Amazon and Netflix is now mainstream.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer 141

Customer Whitepaper Transform Fashion 141

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 141

Transform Energy Social Media Marketing User-Generated 141

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketing 63

Marketing Marketers Real Estate Management 63

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 130

Transform Marketing Automation Platform Marketing Marketers 130

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Account Manager.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 113

Transform Advertising Advertisers Product Marketing 113

Martech

SEPTEMBER 23, 2021

Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. COVID-19 has only sped up this marketing transformation. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.”

Transform 124

Transform Analytics Customer Email Marketing 124

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole.

Transform 93

Transform Communications Management Branding 93

Marketing Insider Group

APRIL 16, 2013

Prior, I served in a variety of roles including Vice President of Customer Management, Vice President of Sales, and Vice President of Marketing. Today, I am focused on evolving the concepts of buyer personas, buyer insight, and a new capability I call Buyer Foresight™ to help marketing make better informed decisions.

Transform 108

Transform Marketing Marketers User-Generated 108

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 132

Transform B2C Whitepaper Marketing 132

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Finance 128

Finance Transform Customer Journey CRM 128

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This gives you better time management.

Email Marketing 104

Email Marketing Transform Copywriting Marketing 104

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 137

Transform User-Generated Marketing Marketers 137

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Generally, it ranges from fifteen days to six weeks; however larger projects are often grouped into several achievable sprints that can be easily managed. . Project progress tracker – project management tools, like ActiveCollab and Trello, to help efficiently maintain a record of each sprint. Enhances Productivity .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. Here are five ways your MOps team can help transform your annual marketing plan. This is where the MOps team can step in with their data management and analysis skills.

Transform 117

Transform Marketing Plan Communications Analytics 117

Martech

MARCH 29, 2024

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. “It’s in alpha now.”

Transform 85

Transform User-Generated Price Management 85

Search Engine Land

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 76

Transform Logistics Customer Journey Management 76