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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 103
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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. ” The new skills available include: Order management. Loyalty promotion creation. Inventory management.

Retail 127
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

That’s enough to spot patterns while being totally manageable. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit. Ask what their perfect product would look like.

eCommerce 109
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SMS deliverability: What you need to know

Martech

To avoid the heavy work of managing the approval process internally, companies like Text Request help manage the 10DLC application and approval process. Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. You need to use the same URL.

Shipping 127
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Customer experience management: Why personalization matters

Welcome Software

The next keeps asking you to go to the checkout page to know the shipping charges. That's where Customer Experience Management (CXM) comes in. What is customer experience management? In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times.

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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Users who abandoned carts: Tailor your messaging to address objections or incentivize a return visitlike offering free shipping, highlighting reviews, or showcasing the item again.