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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Image source 2.

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Instagram shopping: How to get set up and start making sales

Hootsuite

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. spend $200+), and 37.3%

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Customers.ai : Track visitor behavior in real time, even identifying previously anonymous users for follow-up targeting. Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Does including a discount in post-purchase emails boost repeat purchases?

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC).

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6 integrations to get more from your social media management platform

Sprout Social

We heard many of our customers’ challenges around integrating with social media management tools and took notes. These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Lead management & CRM. Build and support integrations in-house.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g,

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